women on mobile phone

[Infographic] 104 Facts you didn’t know about Mobile Marketing

The first public mobile phone was made by Martin Cooper of Motorola on April 4, 1973. It was a hefty weight of 1.15kg, 10 inches long and could only be used for 20 minutes before the battery died.

Since then the world of mobile phones has drastically changed. Our phones are now ‘smart’ and have become part of our lives (at least for us at Ungapped). We cannot go without them, they are our connection to the world and with the average person unlocking their smartphone 110 times a day it is no wonder that mobile is a continuously growing channel for marketing.

Related:  Some marketers still aren’t creating responsive emails.

 

Some of our favourite mobile marketing facts

  • The first mobile Ad was shared via sms in 2000
  • 4 out of 5 consumers use smart phones to shop
  • Facebook mobile ads now make up to 79% of its business
  • 69% of shoppers are influenced to make a purchase on mobile by company emails.

 

A lot has changed in the marketing world with mobile marketing and it continues to evolve. We won’t keep you in suspense any longer, take a look at the 104 facts of mobile marketing for yourself:

104 facts you didn't know about mobile marketing

 

This awesome infographic was originally found on Websitebuilder.

By Aniel Bhaga | aniel.bhaga@ungapped.com
Head of Growth at Ungapped. Responsible for all things marketing and social media related. An avid networker, Aniel is especially fond of bringing people together over food, shaking it out on the dance floor and experiencing all that life has to offer. Follow him on socials with @anielbhaga.