Are you looking to increase your engagement on YouTube and other video media platforms? Then this is the infographic for you.
Here are some key takeaways from the infographic:
1. The longer the video, the lower the retention
Admittedly, humans have pretty poor attention spans. Worse than goldfish even; which is a dismal effort on our behalf. We tend to watch a video until we get the gist of what it’s about and then we stop watching.
2. Focus your attention on mobile viewers
There’s some mind-blowing stats in the infographic. Did you know that over half of ALL mobile traffic is for a video?
3. Post and share your video at the appropriate time
Smartphones, tablets and computers all share peak video traffic between 12 noon and 5pm. Television on the other hand is between 7 and 11pm.
4. Be relevant
The goal is never 100% viewer retention. The goal is always about creating content that is valuable, interesting and taps into the passion of the viewer.
5. Build a community for your viewers
Communicating with your viewers through channels like email, socials or even text messages is a way for you to build even higher quality engagement with your viewers. For example, emails that included video reduced unsubscribes by 26%!
5 easy ways to increase viewer engagement on YouTube
If you’re not already using email to share your videos, create your free Ungapped account and get to it!