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podcast-why-doesnt-my-email-subject-line-work

[PODCAST] Why doesn’t my email subject line work?

If you’ve ever been puzzled as to why one email subject line works over another then this 20 minute podcast is for you. In this podcast, the LiveIntent hosts are joined by CEO and co-founder of Phrasee, Parry Malm. The three talk about why one subject line works over another, how long a subject line…

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10 common phrases in viral headlines

10 common phrases in viral headlines

Ever wondered what is the secret sauce that makes some content go viral while other content is simply left behind to be forever lost on page 4 of Google? You’re not alone – finding out the secret ingredients that make a viral headline is a constant challenge for marketers the world over.   What does it mean…

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What to do when you’re stumped for newsletter ideas

Have you come back to the office after vacation only to find yourself totally and utterly stumped for newsletter ideas? Or maybe you’ve been working all summer but still suffering from the same thing: total and utter content block. I feel your pain. Sometimes it feels like my brain has been sucked dry of all…

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Welcome to your newsletter

Give your new subscriber a warm welcome!

Did you know that the welcome-email that’s automatically sent to the new subscriber after s/he has confirmed their email address is one of the most read transactional emails? Don’t miss this opportunity, and deliver some value to your new subscriber! Here are some tips: Say Thank you! This subscriber has shown an interest in your…

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10 ethical ways to build a mailing list

10 ethical ways to build a mailing list

Whenever we host breakfast seminars here at Ungapped HQ we always get asked how businesses can ethically build a mailing list. And I think it’s fantastic that businesses big and small are concerned about how they can obtain email addresses without abusing the rights of the subscriber. Unfortunately we can’t sit down with everyone and brainstorm…

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best subject lines for mother's day

The best subject lines for Mother’s Day

If you’re planning on running a special email campaign for Mother’s Day then you’ll want to pair it with a killer subject line! Lucky for marketers, a fantastic report came out recently from Yesmail and Persuade that attempts to pinpoint what exactly makes the best subject lines for Mother’s Day. The report was based on an…

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24% of people think marketing emails are never useful

Marketers, we can do better than that can’t we? Towards the end of 2016 a report was released that revealed what consumers really thought of marketing emails in their inbox. Though the report covered an array of questions, today we will be covering three main questions covered in the study;  How often do you find…

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How does email list segmentation affect engagement?

For many marketers, a lot of time is spent on email list segmentation. It could be creating cohorts based on geographical location, job title or even shoe size – whatever it is, we spend a lot of time perfecting these segments for email purposes. But does it make any difference? For those of you collecting contact…

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18 Valentine’s Day emails that will make you fall in love all over again

While some of us are diehard romantics and others not so much, Valentine’s Day is fast approaching. Regardless of your stance of such a day dedicated to love, Valentine’s Day is a great opportunity to spread some love to your customers with fun and novel email campaigns.   Experienced cupid? If Valentine’s Day is part of your…

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52% of marketers rank email in most effective digital channels

If I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels? Lucky for both of us, we don’t need to ponder too long. In a recent study…

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[Infographic] 46 Years Young: The Evolution of Email

Forty-six years ago email as we know it was born. A young computer programmer by the name of Ray Tomlinson was developing a way to send text messages between computers. Using the ‘@’ to route these messages, Ray created the very first email address. Forty-six years later, email is central to most marketing and sales roles…

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Black Friday email trends: it’s all about the gif in 2016

Black Friday is coming up at the end of next week and companies are gearing up for a busy shopping day. This year, we’ve been keeping tabs on what is going to be the design trend for Black Friday emails. What we can see from our hours of pinning over on Pinterest research is that yes, this year is all…

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How to write headings and subject lines that are seriously compelling

With more and more pressure on marketers to scale their content efforts, those responsible for creating the copy need to be able to write headings and subject lines that are seriously compelling. But it’s not always easy creating copy that encourages people to either open a mailing or continue to scroll past the initial headline. So how…

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How to get more email subscribers to follow you on social media

The social media landscape is constantly changing so trends never stay still for very long. Right now, businesses big and small know that they need to be on social channels but what’s not yet certain is how companies can better leverage their social use to grow their customer base. Let’s explore how social can work within your email marketing strategy…

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Using emojis in subject lines – is it smart or stupid?

Over the summer some really interesting research came out about the effectiveness of emojis. Now for someone that ❤️ using emojis 👈, 👉 and center, I’m all for learning more about what other 👥 think of this new 🎨-form.   Where’s the data coming from? The study was published a couple of months ago in July…

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