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Welcome to your newsletter

Give your new subscriber a warm welcome!

Did you know that the welcome-email that’s automatically sent to the new subscriber after s/he has confirmed their email address is one of the most read transactional emails? Don’t miss this opportunity, and deliver some value to your new subscriber! Here are some tips: Say Thank you! This subscriber has shown an interest in your…

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10 ethical ways to build a mailing list

10 ethical ways to build a mailing list

Whenever we host breakfast seminars here at Ungapped HQ we always get asked how businesses can ethically build a mailing list. And I think it’s fantastic that businesses big and small are concerned about how they can obtain email addresses without abusing the rights of the subscriber. Unfortunately we can’t sit down with everyone and brainstorm…

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Email deliverability and Gmail’s infamous tabs

When you work with email deliverability of your campaigns, one of the things that probably cause you to pull your hair out on a regular basis is Gmail’s infamous inbox tabs. Ever since their inception a few years ago, tabs have brought sever frustration to marketers, ESPs, and email deliverability experts the world over. With…

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How does email list segmentation affect engagement?

For many marketers, a lot of time is spent on email list segmentation. It could be creating cohorts based on geographical location, job title or even shoe size – whatever it is, we spend a lot of time perfecting these segments for email purposes. But does it make any difference? For those of you collecting contact…

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The biggest marketing trends 2017 will bring to your business

With our breakfast seminar set to run mid-week, we thought we’d take a look at the topic we’ll be covering and share some of the latest opinions on the topic. Our seminar topic is “The biggest marketing trends 2017 will bring to your business” and this infographic really is the total emulation of the concept. The…

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52% of marketers rank email in most effective digital channels

If I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels? Lucky for both of us, we don’t need to ponder too long. In a recent study…

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How to get more email subscribers to follow you on social media

The social media landscape is constantly changing so trends never stay still for very long. Right now, businesses big and small know that they need to be on social channels but what’s not yet certain is how companies can better leverage their social use to grow their customer base. Let’s explore how social can work within your email marketing strategy…

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How to plan email campaigns for the rest of 2016

Did you know that it’s less than 100 days to Christmas? Yep, that’s right. I can almost hear the jingle bells as I’m writing. Now Christmas jokes aside, this time of year means that it’s time to plan email campaigns for the remainder of the year. Deny it all you want but Christmas is coming. GIF via GIPHY…

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Using emojis in subject lines – is it smart or stupid?

Over the summer some really interesting research came out about the effectiveness of emojis. Now for someone that ❤️ using emojis 👈, 👉 and center, I’m all for learning more about what other 👥 think of this new 🎨-form.   Where’s the data coming from? The study was published a couple of months ago in July…

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7 best practices for marketing to millennials

7 best practices for marketing to millennials

In this infographic the “typical millennial” is outlined for us, including his or her persona, media usage, spending habits, and best practices. It’s the best practices that I think are most useful to you and are things you’ll be able to adopt into your email, survey and text message strategies right away. Firstly, check out the…

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The 6 best email tactics to take your business sky-high

The question has no doubt crossed your mind: What email tactics should you be using? This recent study reveals the 6 best email tactics from 300 marketers.   Where’s the data coming from? The research comes from Bronto, who surveyed 300 marketers who work for e-commerce companies all over the world. The participants were asked how…

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Your content matters: 3 copywriting tips for newsletters

Your content matters: 4 copywriting tips for newsletters

This week we have copywriting and social media expert Helena Engström as our guest blogger. With the rest of her team by her side, Helena is the person companies turn to when they need help writing awesome copy. The written content of your newsletters is one of the most important factors in the success of your mailings. Given…

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Which social channel is right for your sales pipeline?

Which social channel is right for your sales pipeline?

Most email marketers recognize that including follow buttons or links for social media in their email campaigns is generally a good idea. But are you on the right social media platform to grow your sales pipeline in the first place? And is it a good idea to include all your social media links in every…

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6 reasons to revisit your email strategy during the summer

Chances are your office is never full during the summer months. People usually start to take vacation towards the end of June and this can continue haphazardly right through until August. But what most people miss is the opportunity that lies within these sleepy three months. The summer is actually a fantastic time to revisit…

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millennials and B2B marketing

Millennials and B2B marketing: they want something specific

“Millennial”. It’s a word that has gained exponential traction in the last 12-24 months, becoming almost part of our daily language when we talk about content marketing and marketing strategies. And time and time again studies and surveys tell us that traditional marketing approaches don’t work with millennials. Why does that create a looming sense of panic amongst…

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