Blog

Here you’ll find industry news and expert advice on creating exceptional customer experiences for your growing business. Browse our latest or search by topic. Sign up to our newsletter and never miss a beat.

You can now use Zapier in combo with Ungapped

Which means you have more than 750 apps at the power of your fingertips. Yes, you read that right. 750 apps! If you’re an Ungapped user then you’ve probably already seen that we’re beefing up our integration possibilities. Over the last 12 months, we started the roll out with integrations like Microsoft Dynamics and Hubspot. We also […]

Read this post »

Top 5 Questions to ask in a Customer survey

“Surveys can be the most dangerous research tool. If you write bad survey questions you get bad data at scale with no chance of recovery.” – Erika Hall When it comes to asking questions to your customers you may want to ask them a lot of questions. They won’t complain of course they just won’t […]

Read this post »

The Basics of Agile Marketing

So you want to be more agile? It sounds good right, there are a lot of statistics which say that going agile will increase your productivity and output from your marketing team.  Being agile is more than just launching a campaign and then tweaking it along the way (this for some may feel like being […]

Read this post »

Jumping

Why you shouldn’t use Multiple ESPs (Email Service Providers)

It may seem like a great idea to use multiple email service providers all together such as Ungapped, MailChimp & SendGrid for various business activities.  You may even feel that it is improving your business processes or it poses no issues at all. In the short term if you are testing out various systems it […]

Read this post »

Clean your email list

Four Ways to Keep Your Email Lists Healthy

Let’s face it no matter how great you are at building your email lists, over time there will always be a percentage of emails that can cause you some issues which can lead to some pretty nasty surprises for your email campaign analytics. Managing and maintaining your email lists will help you lower your bounce […]

Read this post »

[VIDEO] How to keep email subscribers engaged over summer

How can we as marketers, from small business or large enterprise, expect any kind of engagement when nobody is at the office over the summer? Well, it can be more difficult than usual but it’s not impossible. In this seminar we’ll go through 7 key expectations with strategies for you combat lower engagement. With examples from our […]

Read this post »

What to do when you’re stumped for newsletter ideas

Have you come back to the office after vacation only to find yourself totally and utterly stumped for newsletter ideas? Or maybe you’ve been working all summer but still suffering from the same thing: total and utter content block. I feel your pain. Sometimes it feels like my brain has been sucked dry of all […]

Read this post »

10 ethical ways to build a mailing list

10 ethical ways to build a mailing list

Whenever we host breakfast seminars here at Ungapped HQ we always get asked how businesses can ethically build a mailing list. And I think it’s fantastic that businesses big and small are concerned about how they can obtain email addresses without abusing the rights of the subscriber. Unfortunately we can’t sit down with everyone and brainstorm […]

Read this post »

best subject lines for mother's day

The best subject lines for Mother’s Day

If you’re planning on running a special email campaign for Mother’s Day then you’ll want to pair it with a killer subject line! Lucky for marketers, a fantastic report came out recently from Yesmail and Persuade that attempts to pinpoint what exactly makes the best subject lines for Mother’s Day. The report was based on an […]

Read this post »

5 easy survey mistakes that are probably hurting your response rate

Creating a survey is an excellent way for you to collect data about your customers. However you might be making some easy survey mistakes that can hurt your overall response rate. Great news is that they are all easily avoided. Let’s cover five of them right now.   Speeding past the customer journey Too easily can marketers […]

Read this post »

Email deliverability and Gmail’s infamous tabs

When you work with email deliverability of your campaigns, one of the things that probably cause you to pull your hair out on a regular basis is Gmail’s infamous inbox tabs. Ever since their inception a few years ago, tabs have brought sever frustration to marketers, ESPs, and email deliverability experts the world over. With […]

Read this post »

18 Valentine’s Day emails that will make you fall in love all over again

While some of us are diehard romantics and others not so much, Valentine’s Day is fast approaching. Regardless of your stance of such a day dedicated to love, Valentine’s Day is a great opportunity to spread some love to your customers with fun and novel email campaigns.   Experienced cupid? If Valentine’s Day is part of your […]

Read this post »

The biggest marketing trends 2017 will bring to your business

With our breakfast seminar set to run mid-week, we thought we’d take a look at the topic we’ll be covering and share some of the latest opinions on the topic. Our seminar topic is “The biggest marketing trends 2017 will bring to your business” and this infographic really is the total emulation of the concept. The […]

Read this post »

52% of marketers rank email in most effective digital channels

If I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels? Lucky for both of us, we don’t need to ponder too long. In a recent study […]

Read this post »

2017 prediction: The top 10 e-commerce shopping days

Mark these in your calendars and planners right now. After a hectic shopping period over the last few months, new data is out showing just how much consumers spent over the holiday season. Up 12% compared to the previous year, desktop holiday sales surpassed a whopping 63 billion dollars (USD). But not all holidays are created equal. […]

Read this post »

How your small biz can give the Amazon experience these holidays

In an infographic recently published on Marketingprofs, Signal unwraps the 2016 holiday shopper. We decided to take a closer look at the data, using it to highlight how your small biz can give the Amazon experience this holiday season. Marketers know that the holiday season is an obvious peak in consumer spending compared to other periods during […]

Read this post »


Next »

Take your marketing to the next level