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A couple of weeks ago at our breakfast seminar here at Ungapped HQ, we had a special guest come and chat to users about what it is that makes a survey great. Over the course of 45 minutes Mårten Westberg, Head of Research at the European Institute of Behavioral Analysis, gave us a walk-through of…
It’s cornerstone knowledge that good customer service is crucial in keeping a business alive and well. But apart from lost customers, what other impact does a bad customer experience have on your business? This study confirms some common knowledge about customer service but also ties bad customer experience to wider company goals. The study is summarized…
With more and more pressure on marketers to scale their content efforts, those responsible for creating the copy need to be able to write headings and subject lines that are seriously compelling. But it’s not always easy creating copy that encourages people to either open a mailing or continue to scroll past the initial headline. So how…
Heads up, this podcast is in Swedish. One of the things I love most about my job is seeing our customers grow. Quite a few companies start using us when they are quite small but by using our tools along with other tactics, their businesses are taken to newer and greater heights. That’s a really amazing feeling!…
Did you know that it’s less than 100 days to Christmas? Yep, that’s right. I can almost hear the jingle bells as I’m writing. Now Christmas jokes aside, this time of year means that it’s time to plan email campaigns for the remainder of the year. Deny it all you want but Christmas is coming. GIF via GIPHY…
With new methods for lead generation popping up left, right and center it’s no surprise that marketers are constantly trying to stay atop of methods that best meet their business needs whilst also remaining resource effective. But no matter how many new channels, tools or gadgets are thrown their way, it seems that email marketing prevails…
The question has no doubt crossed your mind: What email tactics should you be using? This recent study reveals the 6 best email tactics from 300 marketers. Where’s the data coming from? The research comes from Bronto, who surveyed 300 marketers who work for e-commerce companies all over the world. The participants were asked how…
This week we have copywriting and social media expert Helena Engström as our guest blogger. With the rest of her team by her side, Helena is the person companies turn to when they need help writing awesome copy. The written content of your newsletters is one of the most important factors in the success of your mailings. Given…
This week we have founder and CEO of Hiver, Niraj Ranjan as our guest blogger. Having worked exclusively with Gmail for over 5 years, Niraj shares with us his knowledge of what makes an irresistible call-to-action and how you can start creating them for your own mailing campaigns. A powerful call-to-action can tempt even some of…
Most email marketers recognize that including follow buttons or links for social media in their email campaigns is generally a good idea. But are you on the right social media platform to grow your sales pipeline in the first place? And is it a good idea to include all your social media links in every…
Since most companies are linking to their social media profiles within their email campaigns, it does you good if the profile you’re sending them to looks and reads amazing. This infographic shares some really easy ways that you can improve your LinkedIn profile, taking it from mediocre to stellar in just a few steps. All…
Are you looking to increase your engagement on YouTube and other video media platforms? Then this is the infographic for you. Here are some key takeaways from the infographic: 1. The longer the video, the lower the retention Admittedly, humans have pretty poor attention spans. Worse than goldfish even; which is a dismal effort…
One of the best things you can include in your emails is blog content. It’s provides value for the reader, it drives traffic to your site, it increases lead generation and is the ideal way for you to share your expertise within your working field. But what happens if you’re not a blogger by trade? Or…
Most of us that work with email and survey marketing also tend to work directly with or close to social media. The problem with managing or contributing to social media in addition to email marketing is that the rules are constantly changing. Just recently, Facebook gave everybody the ability to upload a profile video which had previously…
Social media is a fickle beast. It’s constantly changing, evolving, updating. It’s ironically the aspect that makes us both love and hate social media simultaneously. But we have to accept it because if not, our businesses and brand will likely suffer. Good news is that we can always learn how to avoid that problem. If you’re…
Ungapped is a complete platform for growing businesses with tools for email marketing, surveys, invitations, signup forms and text messages. In addition to our platform, we also offer consulting services to help you create exceptional customer experiences.
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