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Email marketing named most effective (and easiest) lead gen tactic

With new methods for lead generation popping up left, right and center it’s no surprise that marketers are constantly trying to stay atop of methods that best meet their business needs whilst also remaining resource effective. But no matter how many new channels, tools or gadgets are thrown their way, it seems that email marketing prevails…

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The 6 best email tactics to take your business sky-high

The question has no doubt crossed your mind: What email tactics should you be using? This recent study reveals the 6 best email tactics from 300 marketers.   Where’s the data coming from? The research comes from Bronto, who surveyed 300 marketers who work for e-commerce companies all over the world. The participants were asked how…

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how to create call-to-actions that are irresistible

How to create call-to-actions that are irresistible

This week we have founder and CEO of Hiver, Niraj Ranjan as our guest blogger. Having worked exclusively with Gmail for over 5 years, Niraj shares with us his knowledge of what makes an irresistible call-to-action and how you can start creating them for your own mailing campaigns.  A powerful call-to-action can tempt even some of…

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How to make an amazing LinkedIn profile

Since most companies are linking to their social media profiles within their email campaigns, it does you good if the profile you’re sending them to looks and reads amazing. This infographic shares some really easy ways that you can improve your LinkedIn profile, taking it from mediocre to stellar in just a few steps. All…

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Your Ultimate Social Media Help Sheet

Most of us that work with email and survey marketing also tend to work directly with or close to social media. The problem with managing or contributing to social media in addition to email marketing is that the rules are constantly changing. Just recently, Facebook gave everybody the ability to upload a profile video which had previously…

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how to make campaigns awesome

How to make campaigns awesome [INFOGRAPHIC]

Last week we hosted the first of our Ungapped Sessions  – a breakfast seminar series where we ask people to submit a brief for the chance to score a free campaign. The first of our lucky winners was one of Sweden’s top real estate agencies, Svenska Mäklarhuset. Now while I won’t go through the bits…

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Cheatsheet: Using Email Marketing to Build Your Brand

Is email marketing really that effective in building a brand? We answer with a resounding ‘yes’! And if you’re looking to do just that, we’ve gone ahead and made quick cheatsheet on how you can use email marketing to build your brand. If you’re short on time, take a look at our 10 bullet points below…

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Email Strategy for Small Business: What You Need to Know

Whether you have started a small business recently or have been running one (or more) for years, you’ll no doubt know that having an emailing strategy is a must-have. But before you dive in and start emailing contacts left right and center, take the time to prepare yourself on some basic “know hows”. To help,…

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