If you’ve ever been puzzled as to why one email subject line works over another then this 20 minute podcast is for you.
In this podcast, the LiveIntent hosts are joined by CEO and co-founder of Phrasee, Parry Malm. The three talk about why one subject line works over another, how long a subject line should be and what words should or should not be used in subject lines.
The best takeaway I think was the matrix outlined by Parry which clarifies the impact of being on-brand and performance on an email subject line. Essentially, for an email subject line to be great, it needs to be both on-brand and a high performer. If it isn’t, your email subject line will be average at best.