[INFOGRAPHIC] Your foolproof formula for writing call-to-actions

[INFOGRAPHIC] Your foolproof formula for writing call-to-actions

Looking for a concrete way to get in the habit of writing call-to-actions that convert your readers? Then look no further. This infographic does just that.

Before you get stuck into the infographic, I want to give you a heads up about another one of our posts How to create call-to-actions that are irresistible. Written by the CEO and founder of Hiver, it’s a fantastic read for those who might not be experienced in writing conversion based copy. It gives a solid rundown on the strategic thinking behind why and how we write conversion orientated copy.

Also related: 4 copywriting tips for newsletters

However, if you’re an experienced copywriter or are familiar with the thought-process behind writing call-to-actions then go ahead and get stuck into this infographic.

The post continues afterwards so remember to keep scrolling!

[INFOGRAPHIC] Your foolproof formula for writing call-to-actions

7 essential ingredients for writing call-to-actions

The best thing about this infographic is that it prescribes exactly how you can start writing call-to-actions using 7 essential elements. Using different combinations of action, urgency, exclusivity, scarcity, security, personalization and power words, you will be able to create copy that’s 100% focused on converting your reader.

 

Templates for writing call-to-actions

The infographic outlines 6 different templates for writing your call-to-actions which range from two-word combinations right through to something a little more complex. In terms of efficacy, it’s hard to determine which of the templates would be most effective and that’s because it’s going to take some testing on your own content before you find which is the right fit for your business. But there’s no time to start like the present!


This awesome infographic was found on Pinterest from Techwyse.

By Sophia Skinbjerg | sophia.skinbjerg@ungapped.com
Head of Marketing at Ungapped. Responsible for all things content and community management. A self-proclaimed enthusiast, Sophia is especially fond of coffee, “scandi-synth-pop” and office dogs. Follow her on socials with @sophiaskinbjerg.