Marketing Automation – Automate your communication
Build automatic communication flows with our marketing automation solutions. Automate your processes for e-mail, SMS, events and the web.
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Marketing automation is a collective name for processes within, above all, digital marketing that, with the help of new technology and standardized methods, can be carried out without manual work. For example, it can be about personalized emails sent out depending on how the user interacts with a website or other digital resource. It can also be automated reminders and CTAs for unfinished purchases or unanswered surveys.
In recent years, significant progress has been made in Marketing Automation, mainly because machine learning techniques have created the conditions for building increasingly dynamic and personalized flows that treat the user as an individual to a greater extent.
With Ungapped, it is possible the ease of building marketing automation and thereby creating automatic marketing flows. You can start from either time-based automated flows such as, for example, reminder series in case of no activity after a specific time. You can also build flows based on the content on your page in relation to your users, such as content pushes after your site is filled with new content. You can also create behavior-based models for marketing automation by using user scoring. Thus, rank your users according to, for example, how likely they will become customers or members in the future.
The big advantages of Marketing automation is that you can:
- Spend less time on manual work and free up resources for other tasks
- Get better results from your marketing by ensuring quality in all communication
- Manage users in a more personalized way and thereby build better and more long-term relationships.
Ungapped strives to make complex marketing automation processes available to our customers and invests heavily in usability, service, and support. We are happy to be at your service to tell you more about our offers in marketing automation. Still, we are happy to help you develop marketing automation strategies and detail how an automated marketing automation flow is best standardized to fit your system and ours. Get in touch with us, and we'll tell you more about marketing automation and how we can support you in building automated communication flows.
