Pr sommaraktiviteter

Create Buzz this summer with playful PR activities

By Therese Tullgren |

 – Increase Your Company’s Visibility and Sales Potential!

Summer is here with its sunny days, happy people, and lively events. It is a time when people relax and seek exciting experiences. For businesses, summer is a perfect time to capitalize on this enthusiasm and create PR activities that increase brand visibility and attract potential customers. In this article, we’ll explore why summer PR activities are critical to your business’s success and provide concrete facts, statistics, and points to convince you to invest in playful PR activities.

Capitalize on the enthusiasm of the summer holidays:
During the summer, people are generally more relaxed and open to new experiences. This creates a perfect environment for PR activities as people are more likely to participate and interact. According to a survey conducted by Eventbrite, an event management platform, 78% of attendees are more likely to attend summer events than other seasons.

Create a stronger customer relationship:
PR activities allow your company to create a personal and warm relationship with customers. By offering playful activities and engaging people in a fun way, the company can create memorable experiences and strengthen customer loyalty. According to a study conducted by Forbes, 68% of consumers are more likely to become loyal to a brand if they feel a personal connection to the company.

Increase brand visibility:
Summer offers a variety of opportunities to increase your brand’s visibility through PR activities. By participating in or hosting events such as music festivals, beach parties, or sporting events, your business can be seen by thousands of potential customers at once. According to a report by Nielsen, sponsoring events can also increase brand visibility by up to 40%.

Leverage social media and influencers:
The summer period is also a perfect time to take advantage of social media and influencers to spread the word about your business. Many people are active on social media during the summer and like to share their experiences with friends and followers. By partnering with relevant influencers, your business can reach a wider audience and generate positive reviews and recommendations. According to a study conducted by Twitter, 49% of consumers rely on recommendations from influencers in their purchasing decisions.

Capitalize on the holiday season:
In summer, many people take vacations and have more time to explore and try new products and services. The company can take advantage of this increased purchasing power by creating PR activities that attract vacationers and locals. According to a report by Deloitte, consumers spend an average of 11% more on their holiday purchases than the rest of the year.

Build a positive reputation:
By organizing PR activities that are playful and positive, the company can build a solid and positive reputation. In addition, the company can be a responsible and committed player by creating joy, spreading positive messages, and contributing to society. According to a study conducted by Cone Communications, 87% of consumers are more likely to support a company that stands for a social or environmental cause.

Increase sales and drive growth:
Creating buzz and generating interest can attract new customers and keep existing ones returning. According to a report from Nielsen, sales increase by an average of 20% for companies that actively engage in PR activities.

When it comes to creating content for your PR activities for the summer, there are different types of content you can explore. Here are some examples of playful and engaging content that can attract and entertain your customers:

  1. Images and Videos: Use visual content such as images and videos to grab people’s attention. You can share inspiring photos of summer landscapes, sunny beaches, or people enjoying your products or services. Videos can be entertaining, include product usage tips, or show people participating in summer activities related to your brand.
  2. Summer-related recipes or DIY projects: If your business has ties to food, drinks, or crafts, you can create content sharing summer-related recipes or DIY projects. It could include recipes for refreshing drinks, barbecue favorites, or fun and creative ways to use your products. This gives people practical ideas and tips while connecting to summer and your business.
  3. Infographics and Guides: Create informative and visually appealing infographics or guides for summer activities or travel. It could be an infographic showing the best beaches to visit, a guide to the most popular festivals, or a list of activities to do during the summer. These types of content can inspire and provide resources for your customers.
  4. Instagram contests and challenges: Use Instagram as a platform to organize competitions and challenges involving your followers. It could be a photo contest where people can share their best summer photos with a specific hashtag. Or you can create a challenge where people can try fun activities or tasks related to your business and share their experiences. It creates engagement and generates user-generated content while promoting your brand on social media.
  5. Summer Inspiration and Tips: Share inspirational summer content and helpful tips with your audience. It can be lists of summer reading, playlists of summer hits, advice for surviving the heat, or ideas for creating memorable summer experiences. It shows that you are a sales-driven organization and a source of inspiration and joy during the summer.

Remember to adapt the content to your target audience and your brand’s personality. By experimenting with different types of content, you can find what works best to engage and entertain your customers during the summer. Then, take the step and create buzz during the summer by investing in playful and selling PR activities. Your business will thank you for it when you see increased revenue and loyal customers who stand behind your brand.

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