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In the ever-evolving landscape of digital marketing, newsletters have proven to be a powerful tool for engaging and captivating audiences. Crafting compelling content that resonates with your subscribers is paramount to the success of your newsletter campaigns. In this article, we will explore the art of creating engaging and valuable content for newsletters and provide…
A successful email marketing campaign is all about the numbers. One of the most important metrics to track is the click-through rate (CTR) of your newsletters. CTR refers to the percentage of subscribers who click on the links in your newsletter and take action on your website. But, what is considered a good CTR? Let’s…
Gmail’s Key Rules: Why SPF and DKIM are now essential for your newsletters Have you ever wondered why your emails don’t reach the correct recipients or end up in the spam folder? It could be because of Gmail’s recent updates to SPF and DKIM – two small but fundamental rules that can make the difference…
Using a checklist when creating your email mailings can be critical to ensuring the effectiveness and quality of your campaigns. Here are some reasons why it is beneficial to have such a list: Ensures accuracy: By following a checklist, you minimize the chance of mistakes and ensure that every important point is covered, from double-checking…
Email marketing continues to dominate as the most successful channel in digital marketing. It is, therefore, essential to continuously improve, develop, and optimize the company’s email marketing through a strategy. Remember, success requires a deep understanding of fundamental principles: Your content must be engaging. Your tools must be reliable. The visual design must be pleasing…
As a marketer, constantly striving to understand and improve customer relationships is critical to achieving long-term success. Net Promoter Score (NPS) is a powerful tool that gives insight into customer satisfaction and loyalty. By including NPS surveys in your newsletters, you can maximize the benefits of this tool while strengthening your marketing strategy. Why should…
Communicate with Power and Precision with Chat GPT in your Email Marketing. Email marketing is one of the most powerful tools for building strong customer relationships and increasing conversions. But how can you, as a communicator, take your communication to the next level and reach the right target group more effectively? This is where Chat…
Ungapped is featured in the “Top Email Marketing Tools 2023” list by software marketplace Tekpon. “We are super excited to receive this recognition as an email marketing tool designed for communicators and marketers,” said Therese Tullgren, Head of Marketing at Ungapped. Tekpon’s core mission is to help individuals make informed software decisions. That is by providing…
– Increase Your Company’s Visibility and Sales Potential! Summer is here with its sunny days, happy people, and lively events. It is a time when people relax and seek exciting experiences. For businesses, summer is a perfect time to capitalize on this enthusiasm and create PR activities that increase brand visibility and attract potential customers.…
Summer feelings are starting, and many are considering time off and relaxation. But what happens to the marketing? Should we let it rest during the summer months? Not! Summer can be a great time to increase awareness of your business and generate new leads. For many businesses, summer can be a challenging time for marketing.…
If live events are separate from your lead generation strategy, you’re taking advantage of an opportunity to increase your sales cycle and grow your business. However, to generate high-quality leads, you need an event strategy that encourages your consumers to submit their contact information and attend your event. Maximize the opportunity to generate leads at…
The Hotel and Restaurant Union (HRF) was founded in 1918 and is for everyone working in hotels, restaurants, or other parts of the tourism industry. During the last four years, they have used Ungapped’s platform for their digital communication. The advantages they think Ungapped has are that the tool is easy to use, flexible and…
The email has been around for decades, and while it’s a proven channel for B2B marketing, you might be surprised at how effective it is today. Although the technology is older, businesses still use B2B email marketing to connect with followers, convert leads into customers, and engage audiences with news, promotions, information and offers. There…
DIK has been a customer since the turn of the year 2021/2022. The purpose of their marketing is to build a relationship with the members and create awareness of DIK as well as recruit people who work and study in their fields. DIK is the union for culture, communication, and the creative sector. They work…
Black Friday is all about sales, promotions, and giving your customer a great deal along with an exceptional customer experience. It’s also traditionally the busiest shopping day of the year online and in-store. Falling on the calendar the weekend after Thanksgiving this year Black Friday occurs on the 25th of November. Consumers are looking out…
Ungapped is a complete platform for growing businesses with tools for email marketing, surveys, invitations, signup forms and text messages. In addition to our platform, we also offer consulting services to help you create exceptional customer experiences.
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