Here you’ll find industry news and expert advice on creating exceptional customer experiences for your growing business. Browse our latest or search by topic. Sign up to our newsletter and never miss a beat.

Customer experience

8 Ways Marketing Automation Improves Customer Experience

In an increasingly challenging marketing world with ever-increasing competition, it becomes demanding for marketers to plan and execute campaigns, distribute them on different channels, meet customer expectations, and manage communication and analytics. The repetitive and time-consuming work of multi-channel marketing steals valuable time to plan and implement other business strategies. With the latest technology, you…

Marketing Automation Strategi

Maximize your results with a Marketing Automation strategy

As a business owner or marketer navigating the rapidly changing digital world, you know that a well-planned Marketing Automation strategy is the key to success. By putting data and a holistic view in focus, you can lift your marketing to new heights and surpass your competitors. But it continues beyond there – a successful Marketing…

Webbplatspersonalisering och Marketing Automation

Increase Conversions with Website Personalization and Marketing Automation

Website personalization offers clear benefits, consumers expect customization from companies, and more are inclined to purchase services from companies providing personalized content. Personalization improves user experience, increases conversion rates, and gives you a better understanding of your audience. So, what is website personalization all about? Website personalization involves using data to deliver customized, relevant content…


The benefits of AI in digital marketing

Artificial intelligence, AI for short, has revolutionized many industries, and marketing is no different. AI offers incredible opportunities to reach target audiences, personalize communications and offer the best possible customer experience. In this article, we will look at the benefits of AI in marketing. 1. Personification of communication AI enables the automation of personalization by…

MA Beginners

Improve the Customer Experience with Marketing Automation

Did you know that the Swedish business register has 1,674,052 registered companies and 1,324,079 workplaces? Forty-two percent of the companies are run as sole proprietorships, and 37 percent as limited companies. In addition, privately owned companies make up 99.7 percent of all companies in Sweden. You may feel stressed about how to get more customers…

Take your marketing to the next level