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Artificial intelligence, AI for short, has revolutionized many industries, and marketing is no different. AI offers incredible opportunities to reach target audiences, personalize communications and offer the best possible customer experience. In this article, we will look at the benefits of AI in marketing. 1. Personification of communication AI enables the automation of personalization by…
During the year 2023, customer requirements will change. There is a desire for immediate and personal communication with brands they support. Companies are working to provide ingenious ways to connect and retain customer loyalty. SMS has become the best channel for businesses to reach their customers, with a proven open rate of 97% compared to…
Ungapped email marketing is one of the best lead-generation platforms on the market. The tool is perfect for creating opportunities using the right strategy and practice. Email marketing needs the right approach, contacts, and technology to produce a positive result. Generating leads is a continuous process, and it gradually increases sales revenue. As a marketer,…
If you’re tired of using your current email marketing platform, here are five arguments to convince your boss that you need a new one, stat. 1. Your mailings aren’t responsive The very first telltale sign that you need to get a new email marketing platform is when your provider doesn’t offer a preview in…
It may seem like a great idea to use multiple email service providers all together such as Ungapped, MailChimp & SendGrid for various business activities. You may even feel that it is improving your business processes or it poses no issues at all. In the short term if you are testing out various systems it…
Mark these in your calendars and planners right now. After a hectic shopping period over the last few months, new data is out showing just how much consumers spent over the holiday season. Up 12% compared to the previous year, desktop holiday sales surpassed a whopping 63 billion dollars (USD). But not all holidays are created equal.…
With new methods for lead generation popping up left, right and center it’s no surprise that marketers are constantly trying to stay atop of methods that best meet their business needs whilst also remaining resource effective. But no matter how many new channels, tools or gadgets are thrown their way, it seems that email marketing prevails…
This week we have founder and CEO of Hiver, Niraj Ranjan as our guest blogger. Having worked exclusively with Gmail for over 5 years, Niraj shares with us his knowledge of what makes an irresistible call-to-action and how you can start creating them for your own mailing campaigns. A powerful call-to-action can tempt even some of…
Here’s our recap of what went down at Email Evolution Conference 2016 in New Orleans, Louisiana. Got pictures to add? Send them to us! Up, up and away.. After a “short” delay, we arrived at EEC16 Arguably the most memorable keynote we’ve seen Sophia met a monk And New Orleans gave…
Growing a brand is hard. It takes a totally coordinated effort across all business activities to really grow your brand successfully. Just one important aspect of growing a brand is using surveys to get to know customers better so that you can make certain aspects of your business better. But what most people don’t know…
Earlier in the year, Global DMA launched a benchmark study into global marketing trends and investments seeking valuable insights from nearly 3000 marketers across 17 countries all over the world. The results are now in. The study reveals that data driven marketing is increasingly shaping business strategies, putting marketing departments at the center of corporate growth. If…
Ungapped is a complete platform for growing businesses with tools for email marketing, surveys, invitations, signup forms and text messages. In addition to our platform, we also offer consulting services to help you create exceptional customer experiences.
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