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How to create engaging and valuable content for newsletters

In the ever-evolving landscape of digital marketing, newsletters have proven to be a powerful tool for engaging and captivating audiences. Crafting compelling content that resonates with your subscribers is paramount to the success of your newsletter campaigns. In this article, we will explore the art of creating engaging and valuable content for newsletters and provide…

What is good CTR in newsletters and how to improve it?

A successful email marketing campaign is all about the numbers. One of the most important metrics to track is the click-through rate (CTR) of your newsletters. CTR refers to the percentage of subscribers who click on the links in your newsletter and take action on your website. But, what is considered a good CTR? Let’s…

Gmail SFP och DKIM

Gmail’s SPF and DKIM are essential for your newsletters

Gmail’s Key Rules: Why SPF and DKIM are now essential for your newsletters Have you ever wondered why your emails don’t reach the correct recipients or end up in the spam folder? It could be because of Gmail’s recent updates to SPF and DKIM – two small but fundamental rules that can make the difference…

Subscription notification: for a limited period, Ungapped’s standard pages are used

Subscription notification: for a limited period, Ungapped’s standard pages are used

This information applies to you who have a subscription notification form on your website that is linked to Ungapped. For a limited period, we have removed the option to use our own subscription pages when signing up for the newsletter. Instead of the three URLs you entered yourself, Ungapped’s standard pages will be displayed. When…

Best email marketing tool

Tekpon has listed the best email marketing tool of 2023

Ungapped is featured in the “Top Email Marketing Tools 2023” list by software marketplace Tekpon. “We are super excited to receive this recognition as an email marketing tool designed for communicators and marketers,” said Therese Tullgren, Head of Marketing at Ungapped. Tekpon’s core mission is to help individuals make informed software decisions. That is by providing…

Segmentera

Suppress or not? Segment your email lists!

List size is a measure that is ridiculous in itself. But, as an email marketer knows, it’s not about the size of the list; it’s about the quality. The battle over when to suppress users is an old one, usually fought between those focused on list size and those on the email side who understand…

Kvinna vid datorn

10 ways to generate leads from email marketing

Ungapped email marketing is one of the best lead-generation platforms on the market. The tool is perfect for creating opportunities using the right strategy and practice. Email marketing needs the right approach, contacts, and technology to produce a positive result. Generating leads is a continuous process, and it gradually increases sales revenue. As a marketer,…

B2B E-postmarknadsföring

Convert leads to sales through B2B email marketing

The email has been around for decades, and while it’s a proven channel for B2B marketing, you might be surprised at how effective it is today. Although the technology is older, businesses still use B2B email marketing to connect with followers, convert leads into customers, and engage audiences with news, promotions, information and offers. There…

MA Beginners

Improve the Customer Experience with Marketing Automation

Did you know that the Swedish business register has 1,674,052 registered companies and 1,324,079 workplaces? Forty-two percent of the companies are run as sole proprietorships, and 37 percent as limited companies. In addition, privately owned companies make up 99.7 percent of all companies in Sweden. You may feel stressed about how to get more customers…


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