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In the ever-evolving landscape of digital marketing, newsletters have proven to be a powerful tool for engaging and captivating audiences. Crafting compelling content that resonates with your subscribers is paramount to the success of your newsletter campaigns. In this article, we will explore the art of creating engaging and valuable content for newsletters and provide…
A successful email marketing campaign is all about the numbers. One of the most important metrics to track is the click-through rate (CTR) of your newsletters. CTR refers to the percentage of subscribers who click on the links in your newsletter and take action on your website. But, what is considered a good CTR? Let’s…
Artificial intelligence, AI for short, has revolutionized many industries, and marketing is no different. AI offers incredible opportunities to reach target audiences, personalize communications and offer the best possible customer experience. In this article, we will look at the benefits of AI in marketing. 1. Personification of communication AI enables the automation of personalization by…
List size is a measure that is ridiculous in itself. But, as an email marketer knows, it’s not about the size of the list; it’s about the quality. The battle over when to suppress users is an old one, usually fought between those focused on list size and those on the email side who understand…
Ungapped email marketing is one of the best lead-generation platforms on the market. The tool is perfect for creating opportunities using the right strategy and practice. Email marketing needs the right approach, contacts, and technology to produce a positive result. Generating leads is a continuous process, and it gradually increases sales revenue. As a marketer,…
If live events are separate from your lead generation strategy, you’re taking advantage of an opportunity to increase your sales cycle and grow your business. However, to generate high-quality leads, you need an event strategy that encourages your consumers to submit their contact information and attend your event. Maximize the opportunity to generate leads at…
The Hotel and Restaurant Union (HRF) was founded in 1918 and is for everyone working in hotels, restaurants, or other parts of the tourism industry. During the last four years, they have used Ungapped’s platform for their digital communication. The advantages they think Ungapped has are that the tool is easy to use, flexible and…
The email has been around for decades, and while it’s a proven channel for B2B marketing, you might be surprised at how effective it is today. Although the technology is older, businesses still use B2B email marketing to connect with followers, convert leads into customers, and engage audiences with news, promotions, information and offers. There…
To get the most out of any survey, timing is everything. Now I am not talking about the time of day or when in the week to send the survey. I am talking about where in the customer life cycle you send your survey. When is the right time for you to get the most…
Black Friday is all about sales, promotions, and giving your customer a great deal along with an exceptional customer experience. It’s also traditionally the busiest shopping day of the year online and in-store. Falling on the calendar the weekend after Thanksgiving this year Black Friday occurs on the 25th of November. Consumers are looking out…
The social media landscape is constantly changing so trends never stay still for very long. Right now, businesses big and small know that they need to be on social channels but what’s not yet certain is how companies can better leverage their social use to grow their customer base. Let’s explore how social can work within your email marketing…
Updated Article: The written content of your newsletters is one of the most important factors in the success of your mailings. Given that newsletters can help you start engaging with potential customers and stay engaged with current ones, it’s obvious that your content matters; from start to finish. In this short blog post I’m going…
If you’re looking to kickstart the year by planning your upcoming email campaigns better, then you’ve come to the right place. Following the success of the email campaign planner that we gave away for free last September, we’ve gone ahead and made a new one for Q1 of 2018. We’ve even included the important key…
With the a concerning amount of fake news spreading across our social media platforms, there is a growing trend searching for other avenues to find news which is relevant and fact checked. What does this have to do with emails you may ask. Well they are seeking out newsletters which are curated and fact checked…
So you want to be more agile? It sounds good right, there are a lot of statistics which say that going agile will increase your productivity and output from your marketing team. Being agile is more than just launching a campaign and then tweaking it along the way (this for some may feel like being…
Ungapped is a complete platform for growing businesses with tools for email marketing, surveys, invitations, signup forms and text messages. In addition to our platform, we also offer consulting services to help you create exceptional customer experiences.
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