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If I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels? Lucky for both of us, we don’t need to ponder too long. In a recent study…
Forty-six years ago email as we know it was born. A young computer programmer by the name of Ray Tomlinson was developing a way to send text messages between computers. Using the ‘@’ to route these messages, Ray created the very first email address. Forty-six years later, email is central to most marketing and sales roles…
Black Friday is coming up at the end of next week and companies are gearing up for a busy shopping day. This year, we’ve been keeping tabs on what is going to be the design trend for Black Friday emails. What we can see from our hours of pinning over on Pinterest research is that yes, this year is all…
With more and more pressure on marketers to scale their content efforts, those responsible for creating the copy need to be able to write headings and subject lines that are seriously compelling. But it’s not always easy creating copy that encourages people to either open a mailing or continue to scroll past the initial headline. So how…
Over the summer some really interesting research came out about the effectiveness of emojis. Now for someone that ❤️ using emojis 👈, 👉 and center, I’m all for learning more about what other 👥 think of this new 🎨-form. Where’s the data coming from? The study was published a couple of months ago in July…
The question has no doubt crossed your mind: What email tactics should you be using? This recent study reveals the 6 best email tactics from 300 marketers. Where’s the data coming from? The research comes from Bronto, who surveyed 300 marketers who work for e-commerce companies all over the world. The participants were asked how…
Chances are your office is never full during the summer months. People usually start to take vacation towards the end of June and this can continue haphazardly right through until August. But what most people miss is the opportunity that lies within these sleepy three months. The summer is actually a fantastic time to revisit…
Are you one of them? Last year in their State of Marketing report, Salesforce collected data that showed 42% of marketers rarely or never create responsive emails. As a fellow marketer, I’ll be honest in saying my response was not dissimilar to this: via GIPHY Why was I so dumbfounded? Well, mostly because creating responsive emails is…
Here’s our recap of what went down at Email Evolution Conference 2016 in New Orleans, Louisiana. Got pictures to add? Send them to us! Up, up and away.. After a “short” delay, we arrived at EEC16 Arguably the most memorable keynote we’ve seen Sophia met a monk And New Orleans gave…
If you’re still snacking on your ginger cookies and candy canes wondering how the hell it’s Easter already, don’t fret. You’re not the only one. To help kickstart your inspiration for your own Easter email campaigns, we’ve gone ahead and assembled our favorite Easter-themed mailings. There are some fantastic mailings out there which we found…
And why it’s important to make people say yes twice. What is double opt-in? Double opt-in is a process that makes people confirm a subscription twice: once by signing up for a subscription and second through a confirmation mailing. For example: Someone comes to your website or blog and finds that you have monthly newsletters.…
At last month’s breakfast seminar, we hosted the first Ungapped Sessions; a series that gives away a free campaign to one lucky guest. In December the lucky winner was Svenska Mäklarhuset (SMH), one of Sweden’s leading real estate agencies. Since the seminar, we’ve received a lot of thanks and appreciation for running a seminar that tackles what…
It’s the final week of 2015 – boy did that go fast! In terms of marketing campaigns, this week means it’s time for two things; It’s time to start planning 2016 It’s time to reflect on 2015 Now for me, that not only means taking a look at our marketing performance as a whole but also…
I often hear people saying “People have no attention span anymore”. Well I don’t think that’s entirely accurate. And nobody explains why this is a fallacy better than Jerry Seinfeld himself. And this principle holds true for those you try to engage with through your mailing campaigns. If you can entertain, you will continue…
Looking for some inspiration as you start to ramp up your sales efforts for Black Friday and Cyber Monday? Then look no further as you’ve come to the right place. Here you’ll find 10 great examples of Black Friday and Cyber Monday mailings with easy-to-adapt designs that you can apply to your own email marketing. Guess…
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