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With more and more pressure on marketers to scale their content efforts, those responsible for creating the copy need to be able to write headings and subject lines that are seriously compelling. But it’s not always easy creating copy that encourages people to either open a mailing or continue to scroll past the initial headline. So how…
Here is where you can download the smartbound meta-model from this morning’s seminar (plus see some pics). We hosted our much anticipated smartbound seminar this morning and wow, what a morning it was! Firstly, a huge thanks to everyone that joined the seminar. It was inspiring to be in the Dome of Visions on this fresh…
Next week we’re hosting a breakfast seminar on smartbound marketing with The Generation and Vass Kommunikation in one of Stockholm’s most inspiring locations, The Dome of Visions. If you didn’t manage to get a seat, here’s how you can follow along from a distance. On Instagram We will be posting pictures and publishing live stories throughout the…
Heads up, this podcast is in Swedish. One of the things I love most about my job is seeing our customers grow. Quite a few companies start using us when they are quite small but by using our tools along with other tactics, their businesses are taken to newer and greater heights. That’s a really amazing feeling!…
Did you know that it’s less than 100 days to Christmas? Yep, that’s right. I can almost hear the jingle bells as I’m writing. Now Christmas jokes aside, this time of year means that it’s time to plan email campaigns for the remainder of the year. Deny it all you want but Christmas is coming. GIF via GIPHY…
Every year in after the summer, we throw our annual Golf & Grill Day out at Ågesta Golf Club which is a day that we look forward to every single year. This year it was even more special because we were also celebrating Construct IT Group’s 20th birthday. Happy Birthday Construct IT Group! Blessed with an…
Over the summer some really interesting research came out about the effectiveness of emojis. Now for someone that ❤️ using emojis 👈, 👉 and center, I’m all for learning more about what other 👥 think of this new 🎨-form. Where’s the data coming from? The study was published a couple of months ago in July…
With new methods for lead generation popping up left, right and center it’s no surprise that marketers are constantly trying to stay atop of methods that best meet their business needs whilst also remaining resource effective. But no matter how many new channels, tools or gadgets are thrown their way, it seems that email marketing prevails…
![[INFOGRAPHIC] Your foolproof formula for writing call-to-actions](https://ungapped.wpenginepowered.com/wp-content/uploads/2016/08/ug-blog-formula-for-writing-ctas-380x160.jpg)
Looking for a concrete way to get in the habit of writing call-to-actions that convert your readers? Then look no further. This infographic does just that. Before you get stuck into the infographic, I want to give you a heads up about another one of our posts How to create call-to-actions that are irresistible. Written by the…
In this infographic the “typical millennial” is outlined for us, including his or her persona, media usage, spending habits, and best practices. It’s the best practices that I think are most useful to you and are things you’ll be able to adopt into your email, survey and text message strategies right away. Firstly, check out the…
The question has no doubt crossed your mind: What email tactics should you be using? This recent study reveals the 6 best email tactics from 300 marketers. Where’s the data coming from? The research comes from Bronto, who surveyed 300 marketers who work for e-commerce companies all over the world. The participants were asked how…
Yesterday, during Stockholm Pride Week, 68 golfing enthusiasts of all different levels gave their shot at becoming the Pride Masters champion. As proud sponsors, we headed down to the course to catch the players in action. Starting the day nice and early out at Ågesta golf club, participants played over 18 holes in three handicap classes and…
You know that video is a powerful communication tool but perhaps you’re wondering how you can use video in newsletters to better drive sales with new and old customers. In this post I’ll be walking through two types of marketing videos you should send in newsletters, giving an outline of ways to use them and who…
Take advantage of the color, excitement and fun that summer offers and add it to your email designs. It’s sure to be a hit for your subscribers regardless of whether they are laying on the beach or stuck in the office. Summer is splashed with color One of the reasons that summer is amazing is that…
I don’t know if you noticed but last week Spotify was down and all hell broke loose on the internet. Some people were experiencing difficulties logging in and others (like yours truly) simply couldn’t find a connection. So, like many other users I jumped onto Twitter to check when it was expected to be up…
Ungapped is a complete platform for growing businesses with tools for email marketing, surveys, invitations, signup forms and text messages. In addition to our platform, we also offer consulting services to help you create exceptional customer experiences.
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