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If I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels? Lucky for both of us, we don’t need to ponder too long. In a recent study…
Did you know that it’s less than 100 days to Christmas? Yep, that’s right. I can almost hear the jingle bells as I’m writing. Now Christmas jokes aside, this time of year means that it’s time to plan email campaigns for the remainder of the year. Deny it all you want but Christmas is coming. GIF via GIPHY…
Over the summer some really interesting research came out about the effectiveness of emojis. Now for someone that ❤️ using emojis 👈, 👉 and center, I’m all for learning more about what other 👥 think of this new 🎨-form. Where’s the data coming from? The study was published a couple of months ago in July…
In this infographic the “typical millennial” is outlined for us, including his or her persona, media usage, spending habits, and best practices. It’s the best practices that I think are most useful to you and are things you’ll be able to adopt into your email, survey and text message strategies right away. Firstly, check out the…
The question has no doubt crossed your mind: What email tactics should you be using? This recent study reveals the 6 best email tactics from 300 marketers. Where’s the data coming from? The research comes from Bronto, who surveyed 300 marketers who work for e-commerce companies all over the world. The participants were asked how…
Most email marketers recognize that including follow buttons or links for social media in their email campaigns is generally a good idea. But are you on the right social media platform to grow your sales pipeline in the first place? And is it a good idea to include all your social media links in every…
Chances are your office is never full during the summer months. People usually start to take vacation towards the end of June and this can continue haphazardly right through until August. But what most people miss is the opportunity that lies within these sleepy three months. The summer is actually a fantastic time to revisit…
“Millennial”. It’s a word that has gained exponential traction in the last 12-24 months, becoming almost part of our daily language when we talk about content marketing and marketing strategies. And time and time again studies and surveys tell us that traditional marketing approaches don’t work with millennials. Why does that create a looming sense of panic amongst…
Are you one of them? Last year in their State of Marketing report, Salesforce collected data that showed 42% of marketers rarely or never create responsive emails. As a fellow marketer, I’ll be honest in saying my response was not dissimilar to this: via GIPHY Why was I so dumbfounded? Well, mostly because creating responsive emails is…
Here’s our recap of what went down at Email Evolution Conference 2016 in New Orleans, Louisiana. Got pictures to add? Send them to us! Up, up and away.. After a “short” delay, we arrived at EEC16 Arguably the most memorable keynote we’ve seen Sophia met a monk And New Orleans gave…
At last month’s breakfast seminar, we hosted the first Ungapped Sessions; a series that gives away a free campaign to one lucky guest. In December the lucky winner was Svenska Mäklarhuset (SMH), one of Sweden’s leading real estate agencies. Since the seminar, we’ve received a lot of thanks and appreciation for running a seminar that tackles what…
It’s the final week of 2015 – boy did that go fast! In terms of marketing campaigns, this week means it’s time for two things; It’s time to start planning 2016 It’s time to reflect on 2015 Now for me, that not only means taking a look at our marketing performance as a whole but also…
Earlier in the year, Global DMA launched a benchmark study into global marketing trends and investments seeking valuable insights from nearly 3000 marketers across 17 countries all over the world. The results are now in. The study reveals that data driven marketing is increasingly shaping business strategies, putting marketing departments at the center of corporate growth. If…
I often hear people saying “People have no attention span anymore”. Well I don’t think that’s entirely accurate. And nobody explains why this is a fallacy better than Jerry Seinfeld himself. And this principle holds true for those you try to engage with through your mailing campaigns. If you can entertain, you will continue…
If you’re a digital marketer like me, it’s likely that you don’t really work with too much print marketing. Our day-to-day tends to revolve around blogging, social media, perhaps some paid advertising like adwords and of course email marketing. It’s not so common for us to work with print marketing like magazine or newspaper spreads.…
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