global dam announces results of study

[INFOGRAPHIC] Data driven marketing increasingly shaping business strategies

By Sophia Skinbjerg |

Earlier in the year, Global DMA launched a benchmark study into global marketing trends and investments seeking valuable insights from nearly 3000 marketers across 17 countries all over the world. The results are now in.

The study reveals that data driven marketing is increasingly shaping business strategies, putting marketing departments at the center of corporate growth.

If like me you’re responsible for all things marketing at your company (and regardless of whether your team is big or small), you’re going to find this report highly useful and timely for your technology, campaign and talent investment benchmarks heading in to 2016. Why? Well not only do the findings support what many of us have known about the importance of exceptional customer experience but it also gives us a forecast about the breakdown of direct marketing spend in 2016. Spoiler: mobile, social and content come out as the top three channels expected to see budget increase over the coming 12 months.

Take a look at the infographic below for more of the key findings.


data driven marketing - the results are in from a global DMA study


If you’ve got the time you can read a report summary here or download the full report from Global DMA (be warned, it’s a lengthy read at 191 pages).

Featured image sourced from Global DMA.

Ungapped is a proud member of the Swedish DMA (SWEDMA) and as our customer, you can feel confident that we are always working to maintain confidence in the direct marketing industry. Create your free account and try us out today.


Take your marketing to the next level