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If you’re planning on running a special email campaign for Mother’s Day then you’ll want to pair it with a killer subject line! Lucky for marketers, a fantastic report came out recently from Yesmail and Persuade that attempts to pinpoint what exactly makes the best subject lines for Mother’s Day. The report was based on an…
Marketers, we can do better than that can’t we? Towards the end of 2016 a report was released that revealed what consumers really thought of marketing emails in their inbox. Though the report covered an array of questions, today we will be covering three main questions covered in the study; How often do you find…
When you work with email deliverability of your campaigns, one of the things that probably cause you to pull your hair out on a regular basis is Gmail’s infamous inbox tabs. Ever since their inception a few years ago, tabs have brought sever frustration to marketers, ESPs, and email deliverability experts the world over. With…
For many marketers, a lot of time is spent on email list segmentation. It could be creating cohorts based on geographical location, job title or even shoe size – whatever it is, we spend a lot of time perfecting these segments for email purposes. But does it make any difference? For those of you collecting contact…
Mark these in your calendars and planners right now. After a hectic shopping period over the last few months, new data is out showing just how much consumers spent over the holiday season. Up 12% compared to the previous year, desktop holiday sales surpassed a whopping 63 billion dollars (USD). But not all holidays are created equal.…
Black Friday is coming up at the end of next week and companies are gearing up for a busy shopping day. This year, we’ve been keeping tabs on what is going to be the design trend for Black Friday emails. What we can see from our hours of pinning over on Pinterest research is that yes, this year is all…
Over the summer some really interesting research came out about the effectiveness of emojis. Now for someone that ❤️ using emojis 👈, 👉 and center, I’m all for learning more about what other 👥 think of this new 🎨-form. Where’s the data coming from? The study was published a couple of months ago in July…
In this infographic the “typical millennial” is outlined for us, including his or her persona, media usage, spending habits, and best practices. It’s the best practices that I think are most useful to you and are things you’ll be able to adopt into your email, survey and text message strategies right away. Firstly, check out the…
You know that video is a powerful communication tool but perhaps you’re wondering how you can use video in newsletters to better drive sales with new and old customers. In this post I’ll be walking through two types of marketing videos you should send in newsletters, giving an outline of ways to use them and who…
Before you send a newsletter, take the time to check these 12 things so that you don’t waste time repairing shortcuts later on. It’s worth the 2 min read. Check that you’ve used a subject line and pre-header I know it sounds like a bit of a rookie mistake but nonetheless it’s important to double check…
Are you one of them? Last year in their State of Marketing report, Salesforce collected data that showed 42% of marketers rarely or never create responsive emails. As a fellow marketer, I’ll be honest in saying my response was not dissimilar to this: via GIPHY Why was I so dumbfounded? Well, mostly because creating responsive emails is…
And why it’s important to make people say yes twice. What is double opt-in? Double opt-in is a process that makes people confirm a subscription twice: once by signing up for a subscription and second through a confirmation mailing. For example: Someone comes to your website or blog and finds that you have monthly newsletters.…
I often hear people saying “People have no attention span anymore”. Well I don’t think that’s entirely accurate. And nobody explains why this is a fallacy better than Jerry Seinfeld himself. And this principle holds true for those you try to engage with through your mailing campaigns. If you can entertain, you will continue…
If you’re a digital marketer like me, it’s likely that you don’t really work with too much print marketing. Our day-to-day tends to revolve around blogging, social media, perhaps some paid advertising like adwords and of course email marketing. It’s not so common for us to work with print marketing like magazine or newspaper spreads.…
Are you starting to use email marketing for your business? Or are you a well-seasoned emailer looking to make some improvements here and there? Either way, nice work on wanting to improve! It’s a great but important step when you’re growing your business. And regardless of your current email marketing efforts, you’re going to be…
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