5 easy ways to increase viewer engagement on YouTube

By Sophia Skinbjerg | sophia.skinbjerg@ungapped.com

Are you looking to increase your engagement on YouTube and other video media platforms? Then this is the infographic for you.

Here are some key takeaways from the infographic:

1. The longer the video, the lower the retention

Admittedly, humans have pretty poor attention spans. Worse than goldfish even; which is a dismal effort on our behalf. We tend to watch a video until we get the gist of what it’s about and then we stop watching.

2. Focus your attention on mobile viewers

There’s some mind-blowing stats in the infographic. Did you know that over half of ALL mobile traffic is for a video?

3. Post and share your video at the appropriate time

Smartphones, tablets and computers all share peak video traffic between 12 noon and 5pm. Television on the other hand is between 7 and 11pm.

4. Be relevant

The goal is never 100% viewer retention. The goal is always about creating content that is valuable, interesting and taps into the passion of the viewer.

5. Build a community for your viewers

Communicating with your viewers through channels like email, socials or even text messages is a way for you to build even higher quality engagement with your viewers. For example, emails that included video reduced unsubscribes by 26%!