5 ways to increase viewer engagement on youtube

5 easy ways to increase viewer engagement on YouTube

By Sophia Skinbjerg | sophia.skinbjerg@ungapped.com

Are you looking to increase your engagement on YouTube and other video media platforms? Then this is the infographic for you.

Here are some key takeaways from the infographic:


1. The longer the video, the lower the retention

Admittedly, humans have pretty poor attention spans. Worse than goldfish even; which is a dismal effort on our behalf. We tend to watch a video until we get the gist of what it’s about and then we stop watching.


2. Focus your attention on mobile viewers

There’s some mind-blowing stats in the infographic. Did you know that over half of ALL mobile traffic is for a video?


3. Post and share your video at the appropriate time

Smartphones, tablets and computers all share peak video traffic between 12 noon and 5pm. Television on the other hand is between 7 and 11pm.


4. Be relevant

The goal is never 100% viewer retention. The goal is always about creating content that is valuable, interesting and taps into the passion of the viewer.


5. Build a community for your viewers

Communicating with your viewers through channels like email, socials or even text messages is a way for you to build even higher quality engagement with your viewers. For example, emails that included video reduced unsubscribes by 26%!

Related: [VIDEO] Campaign building: from newsletter to conversion


5 easy ways to increase viewer engagement on YouTube

5 easy ways to increase viewer engagement on YouTube


What next?

If you’re not already using email to share your videos, create your free Ungapped account and get to it!

This awesome infographic from Vidooly was found on MarketingProfs.

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