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Lessons email marketers can learn from print marketers

Lessons email marketers can learn from print marketing

If you’re a digital marketer like me, it’s likely that you don’t really work with too much print marketing. Our day-to-day tends to revolve around blogging, social media, perhaps some paid advertising like adwords and of course email marketing. It’s not so common for us to work with print marketing like magazine or newspaper spreads.…

Key Corporate

Key Corporate Training

Key Corporate Training has been giving worldclass training since 1979 and are on a mission to improve the quality of people’s communication in the workplace. Using Ungapped has helped them to combine the power of surveys and mailings to shape future workshops. Surveys connect us with our audiences and vice versa… … as they give…

Matkomfort

Matkomfort

Preparing 800 000 meals every year is no small feat but it’s the service Matkomfort provides to busy families and working professionals all across Stockholm, Sweden. One thing that helps to make their customer service exceptional is their personalized text messages. We use text messages to send: Weekly order and collection details Exclusive and special…

When something goes wrong, should we send an apology mailing?

When something goes wrong, should we send an apology mailing?

If email was as prominent in 1997 as it is now, the whole “we were on a break” thing between Ross and Rachel might have played out very differently… Wistful Friends pondering aside, it’s a good question business owners and marketers should be asking themselves: if something goes wrong with our customer experience, should we…

MD EUROGAMES

Eurogames Stockholm 2015 Golf Tournament Photo Essay

Last week boasted one of the highlights of the year – the EuroGames Stockholm 2015.  A week of sport, cultural and political events, EuroGames encourages participation from everyone — regardless of sexual orientation, race, gender, religion, nationality, ethnic origin, political beliefs, athletic or artistic ability, age, physical challenge or health status. The aim is to offer…

MD_EN_BLOG_JULY 2015_photo-1434989407504-46a53b1b8a6d

TUTORIAL: 11 must-have elements for your next email campaign

Are you starting to use email marketing for your business? Or are you a well-seasoned emailer looking to make some improvements here and there? Either way, nice work on wanting to improve! It’s a great but important step when you’re growing your business. And regardless of your current email marketing efforts, you’re going to be…

Cheatsheet: Using Email Marketing to Build Your Brand

Is email marketing really that effective in building a brand? We answer with a resounding ‘yes’! And if you’re looking to do just that, we’ve gone ahead and made quick cheatsheet on how you can use email marketing to build your brand. If you’re short on time, take a look at our 10 bullet points below…

design tips for email newsletters

Design Tips for Email Newsletters – Part Two

This post is a sequel to an earlier post. Haven’t read that one yet? Read Design Tips for Email Newsletters – Part One here.   6. Use a background image with care Using a background image in a mailing can be really visually appealing and a powerful way to connect with your reader. However, you still need…

design tips for email newsletters

Design Tips for Email Newsletters – Part One

It is always useful to consider ways that the design of your mailing can be more effective. So whether you’re just starting to send mailings to your customers or if you have been doing it for years, take a read through these design tips for email newsletters and see where you could make some changes.…

Email Strategy for Small Business: What You Need to Know

Whether you have started a small business recently or have been running one (or more) for years, you’ll no doubt know that having an emailing strategy is a must-have. But before you dive in and start emailing contacts left right and center, take the time to prepare yourself on some basic “know hows”. To help,…

Eurogames 2015

Stockholm hosted one of the world’s largest LGBTQ events: Eurogames 2015. Attracting over 5,000 participants and more than 200,000 visitors to the city and region, the event was declared a huge success. We were eager to chat with Jakob Jansson, Chairman of the Board, to tell us about how Eurogames Stockholm 2015 came to be…


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