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This week we have founder and CEO of Hiver, Niraj Ranjan as our guest blogger. Having worked exclusively with Gmail for over 5 years, Niraj shares with us his knowledge of what makes an irresistible call-to-action and how you can start creating them for your own mailing campaigns. A powerful call-to-action can tempt even some of…
Most email marketers recognize that including follow buttons or links for social media in their email campaigns is generally a good idea. But are you on the right social media platform to grow your sales pipeline in the first place? And is it a good idea to include all your social media links in every…
Since most companies are linking to their social media profiles within their email campaigns, it does you good if the profile you’re sending them to looks and reads amazing. This infographic shares some really easy ways that you can improve your LinkedIn profile, taking it from mediocre to stellar in just a few steps. All…
Are you looking to increase your engagement on YouTube and other video media platforms? Then this is the infographic for you. Here are some key takeaways from the infographic: 1. The longer the video, the lower the retention Admittedly, humans have pretty poor attention spans. Worse than goldfish even; which is a dismal effort…
We’ve been hard at work building an integration so that all Ungapped users can have easy access to thousands of beautiful, high-res images for their mailings, surveys and signup forms. What’s Unsplash? Unsplash is a photo-sharing site that uploads 10 new photos every 10 days. Their focus is sourcing pictures for the digital creative; images that…
Discounting is a fantastic strategy to increase revenue from current customers but also from new prospects. But it’s not enough to simply launch an offer and cross your fingers for good results – it takes continuous work. Check out the infographic below to learn how today’s retailers are using digital discounting. This awesome…
Chances are your office is never full during the summer months. People usually start to take vacation towards the end of June and this can continue haphazardly right through until August. But what most people miss is the opportunity that lies within these sleepy three months. The summer is actually a fantastic time to revisit…
Before you send a newsletter, take the time to check these 12 things so that you don’t waste time repairing shortcuts later on. It’s worth the 2 min read. Check that you’ve used a subject line and pre-header I know it sounds like a bit of a rookie mistake but nonetheless it’s important to double check…
One of the best things you can include in your emails is blog content. It’s provides value for the reader, it drives traffic to your site, it increases lead generation and is the ideal way for you to share your expertise within your working field. But what happens if you’re not a blogger by trade? Or…
“Millennial”. It’s a word that has gained exponential traction in the last 12-24 months, becoming almost part of our daily language when we talk about content marketing and marketing strategies. And time and time again studies and surveys tell us that traditional marketing approaches don’t work with millennials. Why does that create a looming sense of panic amongst…
Are you one of them? Last year in their State of Marketing report, Salesforce collected data that showed 42% of marketers rarely or never create responsive emails. As a fellow marketer, I’ll be honest in saying my response was not dissimilar to this: via GIPHY Why was I so dumbfounded? Well, mostly because creating responsive emails is…
Most of us that work with email and survey marketing also tend to work directly with or close to social media. The problem with managing or contributing to social media in addition to email marketing is that the rules are constantly changing. Just recently, Facebook gave everybody the ability to upload a profile video which had previously…
Here’s our recap of what went down at Email Evolution Conference 2016 in New Orleans, Louisiana. Got pictures to add? Send them to us! Up, up and away.. After a “short” delay, we arrived at EEC16 Arguably the most memorable keynote we’ve seen Sophia met a monk And New Orleans gave…
Social media is a fickle beast. It’s constantly changing, evolving, updating. It’s ironically the aspect that makes us both love and hate social media simultaneously. But we have to accept it because if not, our businesses and brand will likely suffer. Good news is that we can always learn how to avoid that problem. If you’re…
If you’re still snacking on your ginger cookies and candy canes wondering how the hell it’s Easter already, don’t fret. You’re not the only one. To help kickstart your inspiration for your own Easter email campaigns, we’ve gone ahead and assembled our favorite Easter-themed mailings. There are some fantastic mailings out there which we found…
Ungapped is a complete platform for growing businesses with tools for email marketing, surveys, invitations, signup forms and text messages. In addition to our platform, we also offer consulting services to help you create exceptional customer experiences.
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