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It may seem like a great idea to use multiple email service providers all together such as Ungapped, MailChimp & SendGrid for various business activities. You may even feel that it is improving your business processes or it poses no issues at all. In the short term if you are testing out various systems it…
Let’s face it no matter how great you are at building your email lists, over time there will always be a percentage of emails that can cause you some issues which can lead to some pretty nasty surprises for your email campaign analytics. Managing and maintaining your email lists will help you lower your bounce…
How can we as marketers, from small business or large enterprise, expect any kind of engagement when nobody is at the office over the summer? Well, it can be more difficult than usual but it’s not impossible. In this seminar we’ll go through 7 key expectations with strategies for you combat lower engagement. With examples from our…
Have you come back to the office after vacation only to find yourself totally and utterly stumped for newsletter ideas? Or maybe you’ve been working all summer but still suffering from the same thing: total and utter content block. I feel your pain. Sometimes it feels like my brain has been sucked dry of all…
Whenever we host breakfast seminars here at Ungapped HQ we always get asked how businesses can ethically build a mailing list. And I think it’s fantastic that businesses big and small are concerned about how they can obtain email addresses without abusing the rights of the subscriber. Unfortunately we can’t sit down with everyone and brainstorm…
If you’re planning on running a special email campaign for Mother’s Day then you’ll want to pair it with a killer subject line! Lucky for marketers, a fantastic report came out recently from Yesmail and Persuade that attempts to pinpoint what exactly makes the best subject lines for Mother’s Day. The report was based on an…
When you work with email deliverability of your campaigns, one of the things that probably cause you to pull your hair out on a regular basis is Gmail’s infamous inbox tabs. Ever since their inception a few years ago, tabs have brought sever frustration to marketers, ESPs, and email deliverability experts the world over. With…
While some of us are diehard romantics and others not so much, Valentine’s Day is fast approaching. Regardless of your stance of such a day dedicated to love, Valentine’s Day is a great opportunity to spread some love to your customers with fun and novel email campaigns. Experienced cupid? If Valentine’s Day is part of your…
With our breakfast seminar set to run mid-week, we thought we’d take a look at the topic we’ll be covering and share some of the latest opinions on the topic. Our seminar topic is “The biggest marketing trends 2017 will bring to your business” and this infographic really is the total emulation of the concept. The…
If I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels? Lucky for both of us, we don’t need to ponder too long. In a recent study…
Mark these in your calendars and planners right now. After a hectic shopping period over the last few months, new data is out showing just how much consumers spent over the holiday season. Up 12% compared to the previous year, desktop holiday sales surpassed a whopping 63 billion dollars (USD). But not all holidays are created equal.…
In an infographic recently published on Marketingprofs, Signal unwraps the 2016 holiday shopper. We decided to take a closer look at the data, using it to highlight how your small biz can give the Amazon experience this holiday season. Marketers know that the holiday season is an obvious peak in consumer spending compared to other periods during…
A couple of weeks ago at our breakfast seminar here at Ungapped HQ, we had a special guest come and chat to users about what it is that makes a survey great. Over the course of 45 minutes Mårten Westberg, Head of Research at the European Institute of Behavioral Analysis, gave us a walk-through of…
It’s cornerstone knowledge that good customer service is crucial in keeping a business alive and well. But apart from lost customers, what other impact does a bad customer experience have on your business? This study confirms some common knowledge about customer service but also ties bad customer experience to wider company goals. The study is summarized…
With more and more pressure on marketers to scale their content efforts, those responsible for creating the copy need to be able to write headings and subject lines that are seriously compelling. But it’s not always easy creating copy that encourages people to either open a mailing or continue to scroll past the initial headline. So how…
Ungapped is a complete platform for growing businesses with tools for email marketing, surveys, invitations, signup forms and text messages. In addition to our platform, we also offer consulting services to help you create exceptional customer experiences.
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