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Here you’ll find industry news and expert advice on creating exceptional customer experiences for your growing business. Browse our latest or search by topic. Sign up to our newsletter and never miss a beat.

You can now use Zapier in combo with Ungapped

Which means you have more than 750 apps at the power of your fingertips. Yes, you read that right. 750 apps! If you’re an Ungapped user then you’ve probably already seen that we’re beefing up our integration possibilities. Over the last 12 months, we started the roll out with integrations like Microsoft Dynamics and Hubspot. We also […]

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Ungapped Free Download

Download your free email campaign planner

If you’re looking to kickstart the year by planning your upcoming email campaigns better, then you’ve come to the right place. Following the success of the email campaign planner that we gave away for free last September, we’ve gone ahead and made a new one for Q1 of 2018. We’ve even included the important key […]

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Email Bloopers

Top Email Marketing Fails

In the world of email marketing the mistakes and bloopers happen all the time. Emails campaigns being sent out without copy checking, missing links, merge tags not working and whole other range of great blunders. It’s frustrating to both the email marketer and customers however it is a sobering memory that we are all human […]

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Ungapped Newsletters

Newsletters are the new source of News

With the a concerning amount of fake news spreading across our social media platforms, there is a growing trend searching for other avenues to find news which is relevant and fact checked. What does this have to do with emails you may ask. Well they are seeking out newsletters which are curated and  fact checked […]

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Download checklist

Black Friday and Cyber Monday Campaign Checklist [Download]

The biggest sales period of the year is approaching, are you prepared and ready? Knowing how great you are, we believe you have pretty much planned out your Black Friday & Cyber Monday email campaigns. If you haven’t then now is a great time to start, better late than never right? To help you delivery […]

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Black Friday Shopping

Our Top 5 picks for Black Friday Emails

Black Friday is all about sales, promotions and giving your customer a great deal along with an exceptional customer experience. It’s also traditionally the busiest shopping day of the year online and in-store. Falling on the calendar the weekend after Thanksgiving this year Black Friday occurs on the 24th November. Consumers are looking out for […]

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Top 5 Questions to ask in a Customer survey

“Surveys can be the most dangerous research tool. If you write bad survey questions you get bad data at scale with no chance of recovery.” – Erika Hall When it comes to asking questions to your customers you may want to ask them a lot of questions. They won’t complain of course they just won’t […]

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Wow Surveys with Ungapped

Timing is everything : When to send a Customer Survey

To get the most out of any survey, timing is everything. Now I am not talking about the time of day or when in the week to send the survey. I am talking about where in the customer life cycle you send your survey. When is the right time for you to get the most […]

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The Basics of Agile Marketing

So you want to be more agile? It sounds good right, there are a lot of statistics which say that going agile will increase your productivity and output from your marketing team.  Being agile is more than just launching a campaign and then tweaking it along the way (this for some may feel like being […]

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Jumping

Why you shouldn’t use Multiple ESPs (Email Service Providers)

It may seem like a great idea to use multiple email service providers all together such as Ungapped, MailChimp & SendGrid for various business activities.  You may even feel that it is improving your business processes or it poses no issues at all. In the short term if you are testing out various systems it […]

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Email Guidelines

7 Email Marketing Guidelines

So you use email as part of your marketing mix, how well do you know the guidelines when it comes to email marketing? Yes, there are guidelines however unlike platforms like Facebook, Twitter, Youtube, Instagram it is not so strictly policed. However if you do happen to slip up you will notice it in your […]

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Build

How to Build and Maintain Your Email Lists

Do you have a business idea or just getting started in the email marketing arena? One of the very first things you will need to do is build your email list. It’s the main way to reach out to your audience that you can control, and your direct contact with them, as we say in […]

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world emoji day

Celebrating World Emoji Day

July 17 is World Emoji Day. You may be asking why this day, and why celebrate Emoji’s? For that I can only answer the first part of the question, the rest well .  The date was chosen based on the calendar emoji on iOS while other platforms use different dates this was the one that was chosen […]

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Clean your email list

Four Ways to Keep Your Email Lists Healthy

Let’s face it no matter how great you are at building your email lists, over time there will always be a percentage of emails that can cause you some issues which can lead to some pretty nasty surprises for your email campaign analytics. Managing and maintaining your email lists will help you lower your bounce […]

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women on mobile phone

[Infographic] 104 Facts you didn’t know about Mobile Marketing

The first public mobile phone was made by Martin Cooper of Motorola on April 4, 1973. It was a hefty weight of 1.15kg, 10 inches long and could only be used for 20 minutes before the battery died. Since then the world of mobile phones has drastically changed. Our phones are now ‘smart’ and have […]

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Make your Image work for you

Let Your Images Work for You

Images are all around us, in emails, social media, on billboards, webpages, books, everywhere. They bring out an emotion within each of us, and each of these feels these differently. When it comes to email marketing, images can be very powerful when used right, and can reduce your engagement when not, so how can you […]

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