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Artificial intelligence, AI for short, has revolutionized many industries, and marketing is no different. AI offers incredible opportunities to reach target audiences, personalize communications and offer the best possible customer experience. In this article, we will look at the benefits of AI in marketing. 1. Personification of communication AI enables the automation of personalization by…
NPS (Net Promoter Score) is a business metric that measures customer satisfaction and loyalty. It is an essential tool for companies to improve customer experience and increase profitability. The method has become increasingly popular in recent years and is used today in various industries. The NPS method is based on a simple question asking customers: “How likely…
During the year 2023, customer requirements will change. There is a desire for immediate and personal communication with brands they support. Companies are working to provide ingenious ways to connect and retain customer loyalty. SMS has become the best channel for businesses to reach their customers, with a proven open rate of 97% compared to…
List size is a measure that is ridiculous in itself. But, as an email marketer knows, it’s not about the size of the list; it’s about the quality. The battle over when to suppress users is an old one, usually fought between those focused on list size and those on the email side who understand…
Ungapped email marketing is one of the best lead-generation platforms on the market. The tool is perfect for creating opportunities using the right strategy and practice. Email marketing needs the right approach, contacts, and technology to produce a positive result. Generating leads is a continuous process, and it gradually increases sales revenue. As a marketer,…
If live events are separate from your lead generation strategy, you’re taking advantage of an opportunity to increase your sales cycle and grow your business. However, to generate high-quality leads, you need an event strategy that encourages your consumers to submit their contact information and attend your event. Maximize the opportunity to generate leads at…
The Hotel and Restaurant Union (HRF) was founded in 1918 and is for everyone working in hotels, restaurants, or other parts of the tourism industry. During the last four years, they have used Ungapped’s platform for their digital communication. The advantages they think Ungapped has are that the tool is easy to use, flexible and…
The email has been around for decades, and while it’s a proven channel for B2B marketing, you might be surprised at how effective it is today. Although the technology is older, businesses still use B2B email marketing to connect with followers, convert leads into customers, and engage audiences with news, promotions, information and offers. There…
Did you know that the Swedish business register has 1,674,052 registered companies and 1,324,079 workplaces? Forty-two percent of the companies are run as sole proprietorships, and 37 percent as limited companies. In addition, privately owned companies make up 99.7 percent of all companies in Sweden. You may feel stressed about how to get more customers…
To get the most out of any survey, timing is everything. Now I am not talking about the time of day or when in the week to send the survey. I am talking about where in the customer life cycle you send your survey. When is the right time for you to get the most…
“Surveys can be the most dangerous research tool. If you write bad survey questions you get bad data at scale with no chance of recovery.” – Erika Hall When it comes to asking questions to your customers you may want to ask them a lot of questions. They won’t complain of course they just won’t…
DIK has been a customer since the turn of the year 2021/2022. The purpose of their marketing is to build a relationship with the members and create awareness of DIK as well as recruit people who work and study in their fields. DIK is the union for culture, communication, and the creative sector. They work…
If you’re tired of using your current email marketing platform, here are five arguments to convince your boss that you need a new one, stat. 1. Your mailings aren’t responsive The very first telltale sign that you need to get a new email marketing platform is when your provider doesn’t offer a preview in…
Black Friday is all about sales, promotions, and giving your customer a great deal along with an exceptional customer experience. It’s also traditionally the busiest shopping day of the year online and in-store. Falling on the calendar the weekend after Thanksgiving this year Black Friday occurs on the 25th of November. Consumers are looking out…
The scariest holiday of the year is coming up in a few weeks which means it’s time to start hunting around for ghoulish ideas that you can include in your Halloween email campaigns. Over on Pinterest, we are collecting some really innovative examples from brands like J.Crew, Warby Parker, and Asos. You should head on…
Ungapped is a complete platform for growing businesses with tools for email marketing, surveys, invitations, signup forms and text messages. In addition to our platform, we also offer consulting services to help you create exceptional customer experiences.
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