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Marketing Lifeguard

3 Email Marketing Traps to Avoid

Email marketing is not rocket science, but like anything, you may stumble into a few traps. This increases drastically, especially when you have last minute deadlines or too many things on…

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Expectations of Email Marketing and Summer Engagement

Achieving any kind of successful email marketing and summer engagement is difficult. But it’s made even tougher during the summer when most of the population in Sweden, Denmark and Norway take…

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[VIDEO] How to keep email subscribers engaged over summer

How can we as marketers, from small business or large enterprise, expect any kind of engagement when nobody is at the office over the summer? Well, it can be more difficult…

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[VIDEO] Campaign building: from newsletters to conversion

In this seminar recording we go through some different approaches to campaign building – everything from creating templates right through to measuring conversions. This seminar is designed for Ungapped users…

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Features of the best email marketing platforms

Best email marketing platforms: what features should you look for?

We all want to be the best at what we do don’t we? No matter what we are working with or how big our business is, it’s always satisfying to…

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how to measure the success of an email

How to measure the success of an email

I don’t know about you but whenever I send a mailing to our current and potential customers, I get this mad rush of adrenaline. No? Just me? Ok so maybe…

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podcast-why-doesnt-my-email-subject-line-work

[PODCAST] Why doesn’t my email subject line work?

If you’ve ever been puzzled as to why one email subject line works over another then this 20 minute podcast is for you. In this podcast, the LiveIntent hosts are…

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How to use colors in your newsletters & email designs

It can be pretty tricky to choose what colors you should use in your newsletters and email designs  – especially when you’re not a designer. But have no fear! There’s…

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how-to-create-a-calendar-download-

How to create a calendar download for mailings & surveys

If your business hosts regular events then providing a calendar download for your guests is a must-have element to your signup form, invites, reminder mailings or all of the above. In…

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10 common phrases in viral headlines

10 common phrases in viral headlines

Ever wondered what is the secret sauce that makes some content go viral while other content is simply left behind to be forever lost on page 4 of Google? You’re not…

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What to do when you’re stumped for newsletter ideas

Have you come back to the office after vacation only to find yourself totally and utterly stumped for newsletter ideas? Or maybe you’ve been working all summer but still suffering…

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How to create event invites and signup forms

So you want to host an event. But like a lot of marketers, you might be feeling a little bit lost in where to start. How do you create a…

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Welcome to your newsletter

Give your new subscriber a warm welcome!

Did you know that the welcome-email that’s automatically sent to the new subscriber after s/he has confirmed their email address is one of the most read transactional emails? Don’t miss…

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10 ethical ways to build a mailing list

10 ethical ways to build a mailing list

Whenever we host breakfast seminars here at Ungapped HQ we always get asked how businesses can ethically build a mailing list. And I think it’s fantastic that businesses big and small…

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survey design 101

Easy ways to improve your survey design

How you design your content influences how people engage with it. And surveys are no different. Everything from the structure to the copy to where you place your call-to-action is going…

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