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Ungapped Newsletters

Newsletters are the new source of News

With the a concerning amount of fake news spreading across our social media platforms, there is a growing trend searching for other avenues to find news which is relevant and fact checked. What does this have to do with emails you may ask. Well they are seeking out newsletters which are curated and  fact checked…

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Black Friday Shopping

Our Top 5 picks for Black Friday Emails

Black Friday is all about sales, promotions and giving your customer a great deal along with an exceptional customer experience. It’s also traditionally the busiest shopping day of the year online and in-store. Falling on the calendar the weekend after Thanksgiving this year Black Friday occurs on the 24th November. Consumers are looking out for…

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Top 5 Questions to ask in a Customer survey

“Surveys can be the most dangerous research tool. If you write bad survey questions you get bad data at scale with no chance of recovery.” – Erika Hall When it comes to asking questions to your customers you may want to ask them a lot of questions. They won’t complain of course they just won’t…

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world emoji day

Celebrating World Emoji Day

July 17 is World Emoji Day. You may be asking why this day, and why celebrate Emoji’s? For that I can only answer the first part of the question, the rest well .  The date was chosen based on the calendar emoji on iOS while other platforms use different dates this was the one that was chosen…

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Clean your email list

Four Ways to Keep Your Email Lists Healthy

Let’s face it no matter how great you are at building your email lists, over time there will always be a percentage of emails that can cause you some issues which can lead to some pretty nasty surprises for your email campaign analytics. Managing and maintaining your email lists will help you lower your bounce…

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Make your Image work for you

Let Your Images Work for You

Images are all around us, in emails, social media, on billboards, webpages, books, everywhere. They bring out an emotion within each of us, and each of these feels these differently. When it comes to email marketing, images can be very powerful when used right, and can reduce your engagement when not, so how can you…

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Expectations of Email Marketing and Summer Engagement

Achieving any kind of successful email marketing and summer engagement is difficult. But it’s made even tougher during the summer when most of the population in Sweden, Denmark and Norway take vacation in July and August. Suddenly we find that our readership and engagement statistics drop. But does that mean all is lost? How can we…

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[VIDEO] How to keep email subscribers engaged over summer

How can we as marketers, from small business or large enterprise, expect any kind of engagement when nobody is at the office over the summer? Well, it can be more difficult than usual but it’s not impossible. In this seminar we’ll go through 7 key expectations with strategies for you combat lower engagement. With examples from our…

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how to measure the success of an email

How to measure the success of an email

I don’t know about you but whenever I send a mailing to our current and potential customers, I get this mad rush of adrenaline. No? Just me? Ok so maybe it’s a little nerdy but I’m ok with that. I’m excited to share news, events and updates with our users. I’m excited for the new…

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[PODCAST] Why doesn’t my email subject line work?

If you’ve ever been puzzled as to why one email subject line works over another then this 20 minute podcast is for you. In this podcast, the LiveIntent hosts are joined by CEO and co-founder of Phrasee, Parry Malm. The three talk about why one subject line works over another, how long a subject line…

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10 common phrases in viral headlines

10 common phrases in viral headlines

Ever wondered what is the secret sauce that makes some content go viral while other content is simply left behind to be forever lost on page 4 of Google? You’re not alone – finding out the secret ingredients that make a viral headline is a constant challenge for marketers the world over.   What does it mean…

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best subject lines for mother's day

The best subject lines for Mother’s Day

If you’re planning on running a special email campaign for Mother’s Day then you’ll want to pair it with a killer subject line! Lucky for marketers, a fantastic report came out recently from Yesmail and Persuade that attempts to pinpoint what exactly makes the best subject lines for Mother’s Day. The report was based on an…

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24% of people think marketing emails are never useful

Marketers, we can do better than that can’t we? Towards the end of 2016 a report was released that revealed what consumers really thought of marketing emails in their inbox. Though the report covered an array of questions, today we will be covering three main questions covered in the study;  How often do you find…

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5 easy survey mistakes that are probably hurting your response rate

Creating a survey is an excellent way for you to collect data about your customers. However you might be making some easy survey mistakes that can hurt your overall response rate. Great news is that they are all easily avoided. Let’s cover five of them right now.   Speeding past the customer journey Too easily can marketers…

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Email deliverability and Gmail’s infamous tabs

When you work with email deliverability of your campaigns, one of the things that probably cause you to pull your hair out on a regular basis is Gmail’s infamous inbox tabs. Ever since their inception a few years ago, tabs have brought sever frustration to marketers, ESPs, and email deliverability experts the world over. With…

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