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Sommar 2023

How to keep your marketing going during the summer

Summer feelings are starting, and many are considering time off and relaxation. But what happens to the marketing? Should we let it rest during the summer months? Not! Summer can be a great time to increase awareness of your business and generate new leads. For many businesses, summer can be a challenging time for marketing.…

Trender SMS marknadsföring

SMS Marketing Trends in 2023

During the year 2023, customer requirements will change. There is a desire for immediate and personal communication with brands they support. Companies are working to provide ingenious ways to connect and retain customer loyalty. SMS has become the best channel for businesses to reach their customers, with a proven open rate of 97% compared to…

Top 5 Questions to ask in a Customer survey

“Surveys can be the most dangerous research tool. If you write bad survey questions you get bad data at scale with no chance of recovery.” – Erika Hall When it comes to asking questions to your customers you may want to ask them a lot of questions. They won’t complain of course they just won’t…

Black Friday Shopping

Our Top 5 picks for Black Friday Emails

Black Friday is all about sales, promotions, and giving your customer a great deal along with an exceptional customer experience. It’s also traditionally the busiest shopping day of the year online and in-store. Falling on the calendar the weekend after Thanksgiving this year Black Friday occurs on the 25th of November. Consumers are looking out…

how to seek customer feedback

How to seek customer feedback with surveys

What’s the best way to seek customer feedback through surveys? Is it creating the right questions? Is it choosing the right audience? Is it offering rewards for participation? Well, the answer is actually a little bit of each. Let’s walk through the basics.   Make sure your survey is targeted When people are writing up…

5 easy survey mistakes that are probably hurting your response rate

Creating a survey is an excellent way for you to collect data about your customers. However, you might be making some easy survey mistakes that can hurt your overall response rate. The great news is that they are all easily avoided. Let’s cover five of them right now.   Speeding past the customer journey Too…

Ungapped Newsletters

Newsletters are the new source of News

With the a concerning amount of fake news spreading across our social media platforms, there is a growing trend searching for other avenues to find news which is relevant and fact checked. What does this have to do with emails you may ask. Well they are seeking out newsletters which are curated and  fact checked…

world emoji day

Celebrating World Emoji Day

July 17 is World Emoji Day. You may be asking why this day, and why celebrate Emoji’s? For that I can only answer the first part of the question, the rest well .  The date was chosen based on the calendar emoji on iOS while other platforms use different dates this was the one that was chosen…

Clean your email list

Four Ways to Keep Your Email Lists Healthy

Let’s face it no matter how great you are at building your email lists, over time there will always be a percentage of emails that can cause you some issues which can lead to some pretty nasty surprises for your email campaign analytics. Managing and maintaining your email lists will help you lower your bounce…

Make your Image work for you

Let Your Images Work for You

Images are all around us, in emails, social media, on billboards, webpages, books, everywhere. They bring out an emotion within each of us, and each of these feels these differently. When it comes to email marketing, images can be very powerful when used right, and can reduce your engagement when not, so how can you…

Expectations of Email Marketing and Summer Engagement

Achieving any kind of successful email marketing and summer engagement is difficult. But it’s made even tougher during the summer when most of the population in Sweden, Denmark and Norway take vacation in July and August. Suddenly we find that our readership and engagement statistics drop. But does that mean all is lost? How can we…

[VIDEO] How to keep email subscribers engaged over summer

How can we as marketers, from small business or large enterprise, expect any kind of engagement when nobody is at the office over the summer? Well, it can be more difficult than usual but it’s not impossible. In this seminar we’ll go through 7 key expectations with strategies for you combat lower engagement. With examples from our…

how to measure the success of an email

How to measure the success of an email

I don’t know about you but whenever I send a mailing to our current and potential customers, I get this mad rush of adrenaline. No? Just me? Ok so maybe it’s a little nerdy but I’m ok with that. I’m excited to share news, events and updates with our users. I’m excited for the new…

podcast-why-doesnt-my-email-subject-line-work

[PODCAST] Why doesn’t my email subject line work?

If you’ve ever been puzzled as to why one email subject line works over another then this 20 minute podcast is for you. In this podcast, the LiveIntent hosts are joined by CEO and co-founder of Phrasee, Parry Malm. The three talk about why one subject line works over another, how long a subject line…

10 common phrases in viral headlines

10 common phrases in viral headlines

Ever wondered what is the secret sauce that makes some content go viral while other content is simply left behind to be forever lost on page 4 of Google? You’re not alone – finding out the secret ingredients that make a viral headline is a constant challenge for marketers the world over.   What does it mean…


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