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With the a concerning amount of fake news spreading across our social media platforms, there is a growing trend searching for other avenues to find news which is relevant and fact checked. What does this have to do with emails you may ask. Well they are seeking out newsletters which are curated and fact checked…
The first public mobile phone was made by Martin Cooper of Motorola on April 4, 1973. It was a hefty weight of 1.15kg, 10 inches long and could only be used for 20 minutes before the battery died. Since then the world of mobile phones has drastically changed. Our phones are now ‘smart’ and have…
If you’ve ever been puzzled as to why one email subject line works over another then this 20 minute podcast is for you. In this podcast, the LiveIntent hosts are joined by CEO and co-founder of Phrasee, Parry Malm. The three talk about why one subject line works over another, how long a subject line…
If your business hosts regular events then providing a calendar download for your guests is a must-have element to your signup form, invites, reminder mailings or all of the above. In this post I’ll show you how you can create and add a calendar download for iCal, Outlook and Google Calendar to any of your mailings, surveys or…
With our breakfast seminar set to run mid-week, we thought we’d take a look at the topic we’ll be covering and share some of the latest opinions on the topic. Our seminar topic is “The biggest marketing trends 2017 will bring to your business” and this infographic really is the total emulation of the concept. The…
In an infographic recently published on Marketingprofs, Signal unwraps the 2016 holiday shopper. We decided to take a closer look at the data, using it to highlight how your small biz can give the Amazon experience this holiday season. Marketers know that the holiday season is an obvious peak in consumer spending compared to other periods during…
It’s cornerstone knowledge that good customer service is crucial in keeping a business alive and well. But apart from lost customers, what other impact does a bad customer experience have on your business? This study confirms some common knowledge about customer service but also ties bad customer experience to wider company goals. The study is summarized…
Over the summer some really interesting research came out about the effectiveness of emojis. Now for someone that ❤️ using emojis 👈, 👉 and center, I’m all for learning more about what other 👥 think of this new 🎨-form. Where’s the data coming from? The study was published a couple of months ago in July…
You know that video is a powerful communication tool but perhaps you’re wondering how you can use video in newsletters to better drive sales with new and old customers. In this post I’ll be walking through two types of marketing videos you should send in newsletters, giving an outline of ways to use them and who…
I don’t know if you noticed but last week Spotify was down and all hell broke loose on the internet. Some people were experiencing difficulties logging in and others (like yours truly) simply couldn’t find a connection. So, like many other users I jumped onto Twitter to check when it was expected to be up…
This week we have founder and CEO of Hiver, Niraj Ranjan as our guest blogger. Having worked exclusively with Gmail for over 5 years, Niraj shares with us his knowledge of what makes an irresistible call-to-action and how you can start creating them for your own mailing campaigns. A powerful call-to-action can tempt even some of…
Discounting is a fantastic strategy to increase revenue from current customers but also from new prospects. But it’s not enough to simply launch an offer and cross your fingers for good results – it takes continuous work. Check out the infographic below to learn how today’s retailers are using digital discounting. This awesome…
Are you one of them? Last year in their State of Marketing report, Salesforce collected data that showed 42% of marketers rarely or never create responsive emails. As a fellow marketer, I’ll be honest in saying my response was not dissimilar to this: via GIPHY Why was I so dumbfounded? Well, mostly because creating responsive emails is…
Using text messages is a great way to create a sense of exclusivity, provide top-notch customer service or send sensitive information directly to your customers. If you haven’t started using text messages as part of your marketing or customer experience then guess what? You’re in the right place! We’ve created a checklist to help you…
And why it’s important to make people say yes twice. What is double opt-in? Double opt-in is a process that makes people confirm a subscription twice: once by signing up for a subscription and second through a confirmation mailing. For example: Someone comes to your website or blog and finds that you have monthly newsletters.…
Ungapped is a complete platform for growing businesses with tools for email marketing, surveys, invitations, signup forms and text messages. In addition to our platform, we also offer consulting services to help you create exceptional customer experiences.
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