Blog

Here you’ll find industry news and expert advice on creating exceptional customer experiences for your growing business. Browse our latest or search by topic. Sign up to our newsletter and never miss a beat.

get more event signups infographic

Get more event signups with these 6 steps [INFOGRAPHIC]

Getting more people to your events doesn’t need to be a scary or daunting process. In fact, it can be done if you follow six simple steps which we’ve outline in the infographic below. Check it out: You can also download this as a template that you can use when creating signup forms, mailings and…

what makes an effective email campaign?

Effective email campaigns: what do they look like?

At last month’s breakfast seminar, we hosted the first Ungapped Sessions; a series that gives away a free campaign to one lucky guest. In December the lucky winner was Svenska Mäklarhuset (SMH), one of Sweden’s leading real estate agencies. Since the seminar, we’ve received a lot of thanks and appreciation for running a seminar that tackles what…

crafting an email subject line that sells

Crafting an email subject line that sells

It’s the final week of 2015 – boy did that go fast! In terms of marketing campaigns, this week means it’s time for two things; It’s time to start planning 2016 It’s time to reflect on 2015 Now for me, that not only means taking a look at our marketing performance as a whole but also…

global dam announces results of study

[INFOGRAPHIC] Data driven marketing increasingly shaping business strategies

Earlier in the year, Global DMA launched a benchmark study into global marketing trends and investments seeking valuable insights from nearly 3000 marketers across 17 countries all over the world. The results are now in. The study reveals that data driven marketing is increasingly shaping business strategies, putting marketing departments at the center of corporate growth. If…

10 Great Examples of Black Friday & Cyber Monday Mailings

Looking for some inspiration as you start to ramp up your sales efforts for Black Friday and Cyber Monday? Then look no further as you’ve come to the right place. Here you’ll find 10 great examples of Black Friday and Cyber Monday mailings with easy-to-adapt designs that you can apply to your own email marketing. Guess…

Lessons email marketers can learn from print marketers

Lessons email marketers can learn from print marketing

If you’re a digital marketer like me, it’s likely that you don’t really work with too much print marketing. Our day-to-day tends to revolve around blogging, social media, perhaps some paid advertising like adwords and of course email marketing. It’s not so common for us to work with print marketing like magazine or newspaper spreads.…

Key Corporate

Key Corporate Training

Key Corporate Training has been giving worldclass training since 1979 and are on a mission to improve the quality of people’s communication in the workplace. Using Ungapped has helped them to combine the power of surveys and mailings to shape future workshops. Surveys connect us with our audiences and vice versa… … as they give…

Matkomfort

Matkomfort

Preparing 800 000 meals every year is no small feat but it’s the service Matkomfort provides to busy families and working professionals all across Stockholm, Sweden. One thing that helps to make their customer service exceptional is their personalized text messages. We use text messages to send: Weekly order and collection details Exclusive and special…

When something goes wrong, should we send an apology mailing?

When something goes wrong, should we send an apology mailing?

If email was as prominent in 1997 as it is now, the whole “we were on a break” thing between Ross and Rachel might have played out very differently… Wistful Friends pondering aside, it’s a good question business owners and marketers should be asking themselves: if something goes wrong with our customer experience, should we…

design tips for email newsletters

Design Tips for Email Newsletters – Part Two

This post is a sequel to an earlier post. Haven’t read that one yet? Read Design Tips for Email Newsletters – Part One here.   6. Use a background image with care Using a background image in a mailing can be really visually appealing and a powerful way to connect with your reader. However, you still need…

design tips for email newsletters

Design Tips for Email Newsletters – Part One

It is always useful to consider ways that the design of your mailing can be more effective. So whether you’re just starting to send mailings to your customers or if you have been doing it for years, take a read through these design tips for email newsletters and see where you could make some changes.…

Eurogames 2015

Stockholm hosted one of the world’s largest LGBTQ events: Eurogames 2015. Attracting over 5,000 participants and more than 200,000 visitors to the city and region, the event was declared a huge success. We were eager to chat with Jakob Jansson, Chairman of the Board, to tell us about how Eurogames Stockholm 2015 came to be…


Take your marketing to the next level