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Here you’ll find industry news and expert advice on creating exceptional customer experiences for your growing business. Browse our latest or search by topic. Sign up to our newsletter and never miss a beat.

Black Friday Shopping

Our Top 5 picks for Black Friday Emails

Black Friday is all about sales, promotions, and giving your customer a great deal along with an exceptional customer experience. It’s also traditionally the busiest shopping day of the year online and in-store. Falling on the calendar the weekend after Thanksgiving this year Black Friday occurs on the 25th of November. Consumers are looking out…

How to get more email subscribers to follow you on social media

The social media landscape is constantly changing so trends never stay still for very long. Right now, businesses big and small know that they need to be on social channels but what’s not yet certain is how companies can better leverage their social use to grow their customer base. Let’s explore how social can work within your email marketing…

Wow Surveys with Ungapped

Timing is everything : When to send a Customer Survey

To get the most out of any survey, timing is everything. Now I am not talking about the time of day or when in the week to send the survey. I am talking about where in the customer life cycle you send your survey. When is the right time for you to get the most…

Your content matters: 3 copywriting tips for newsletters

Your content matters: 4 copywriting tips for newsletters

Updated Article: The written content of your newsletters is one of the most important factors in the success of your mailings. Given that newsletters can help you start engaging with potential customers and stay engaged with current ones, it’s obvious that your content matters; from start to finish. In this short blog post I’m going…

Ungapped Free Download

Download your free email campaign planner

If you’re looking to kickstart the year by planning your upcoming email campaigns better, then you’ve come to the right place. Following the success of the email campaign planner that we gave away for free last September, we’ve gone ahead and made a new one for Q1 of 2018. We’ve even included the important key…

Ungapped Newsletters

Newsletters are the new source of News

With the a concerning amount of fake news spreading across our social media platforms, there is a growing trend searching for other avenues to find news which is relevant and fact checked. What does this have to do with emails you may ask. Well they are seeking out newsletters which are curated and  fact checked…

The Basics of Agile Marketing

So you want to be more agile? It sounds good right, there are a lot of statistics which say that going agile will increase your productivity and output from your marketing team.  Being agile is more than just launching a campaign and then tweaking it along the way (this for some may feel like being…

Jumping

Why you shouldn’t use Multiple ESPs (Email Service Providers)

It may seem like a great idea to use multiple email service providers all together such as Ungapped, MailChimp & SendGrid for various business activities.  You may even feel that it is improving your business processes or it poses no issues at all. In the short term if you are testing out various systems it…

Email Guidelines

7 Email Marketing Guidelines

So you use email as part of your marketing mix, how well do you know the guidelines when it comes to email marketing? Yes, there are guidelines however unlike platforms like Facebook, Twitter, Youtube, Instagram it is not so strictly policed. However if you do happen to slip up you will notice it in your…

Build

How to Build and Maintain Your Email Lists

Do you have a business idea or just getting started in the email marketing arena? One of the very first things you will need to do is build your email list. It’s the main way to reach out to your audience that you can control, and your direct contact with them, as we say in…

Clean your email list

Four Ways to Keep Your Email Lists Healthy

Let’s face it no matter how great you are at building your email lists, over time there will always be a percentage of emails that can cause you some issues which can lead to some pretty nasty surprises for your email campaign analytics. Managing and maintaining your email lists will help you lower your bounce…

Marketing Lifeguard

3 Email Marketing Traps to Avoid

Email marketing is not rocket science, but like anything, you may stumble into a few traps. This increases drastically, especially when you have last minute deadlines or too many things on your plate, a few basic checks can be forgotten which could hurt your brand and email campaigns more than you realise. Here are three easy tips on…

Expectations of Email Marketing and Summer Engagement

Achieving any kind of successful email marketing and summer engagement is difficult. But it’s made even tougher during the summer when most of the population in Sweden, Denmark and Norway take vacation in July and August. Suddenly we find that our readership and engagement statistics drop. But does that mean all is lost? How can we…

[VIDEO] How to keep email subscribers engaged over summer

How can we as marketers, from small business or large enterprise, expect any kind of engagement when nobody is at the office over the summer? Well, it can be more difficult than usual but it’s not impossible. In this seminar we’ll go through 7 key expectations with strategies for you combat lower engagement. With examples from our…

[VIDEO] Campaign building: from newsletters to conversion

In this seminar recording we go through some different approaches to campaign building – everything from creating templates right through to measuring conversions. This seminar is designed for Ungapped users and those who are interested in seeing how Ungapped can help take their email marketing to the next level. To watch the video, click through on…


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