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Summer feelings are starting, and many are considering time off and relaxation. But what happens to the marketing? Should we let it rest during the summer months? Not! Summer can be a great time to increase awareness of your business and generate new leads. For many businesses, summer can be a challenging time for marketing.…
Artificial intelligence, AI for short, has revolutionized many industries, and marketing is no different. AI offers incredible opportunities to reach target audiences, personalize communications and offer the best possible customer experience. In this article, we will look at the benefits of AI in marketing. 1. Personification of communication AI enables the automation of personalization by…
During the year 2023, customer requirements will change. There is a desire for immediate and personal communication with brands they support. Companies are working to provide ingenious ways to connect and retain customer loyalty. SMS has become the best channel for businesses to reach their customers, with a proven open rate of 97% compared to…
To get the most out of any survey, timing is everything. Now I am not talking about the time of day or when in the week to send the survey. I am talking about where in the customer life cycle you send your survey. When is the right time for you to get the most…
“Surveys can be the most dangerous research tool. If you write bad survey questions you get bad data at scale with no chance of recovery.” – Erika Hall When it comes to asking questions to your customers you may want to ask them a lot of questions. They won’t complain of course they just won’t…
DIK has been a customer since the turn of the year 2021/2022. The purpose of their marketing is to build a relationship with the members and create awareness of DIK as well as recruit people who work and study in their fields. DIK is the union for culture, communication, and the creative sector. They work…
Black Friday is all about sales, promotions, and giving your customer a great deal along with an exceptional customer experience. It’s also traditionally the busiest shopping day of the year online and in-store. Falling on the calendar the weekend after Thanksgiving this year Black Friday occurs on the 25th of November. Consumers are looking out…
Mitthem has worked with Ungapped’s tool since the fall of 2021 and currently, they use the tool mainly for their mailings to tenants. But they have also used the tool for some simpler investigations. Their digital marketing is mostly about renting apartments. During the year, they have focused on promoting forms of accommodation aimed at…
The most challenging part of a marketer’s job is grasping customer data in a way that allows them to properly review, synthesize and make meaningful future strategies. In fact, just under half of us marketers leave that job to our CEO instead of leading the charge ourselves. But why? What’s so difficult about it? Whatever you…
The ants have been customers for about 4 months and are excited about the future with Ungapped. They use the tool to send out their newsletters filled with inspiration for a sustainable lifestyle. The largest part of Myrorna’s marketing takes place digitally. This applies to everything from newsletters to their customers, the website, and not…
Creating a survey is an excellent way for you to collect data about your customers. However, you might be making some easy survey mistakes that can hurt your overall response rate. The great news is that they are all easily avoided. Let’s cover five of them right now. Speeding past the customer journey Too…
In their marketing work, they focus on different topics and target groups as a complement to their social channels. As a government authority, they place high demands on their suppliers regarding questions connected to GDPR and security from various aspects. There, Ungapped met their high demands – We use the tool to create newsletters and…
Spritmuseum has been using Ungapped’s platform since Dec 2021 and uses the newsletters mainly to create and maintain its strong customer relationships. In its marketing, Spritmuseum wants to capture new customers and retain existing ones. They primarily use digital communication – social media, the website, and newsletters. – Spritmuseum – a gem on Djurgården that…
If you’re looking to kickstart the year by planning your upcoming email campaigns better, then you’ve come to the right place. Following the success of the email campaign planner that we gave away for free last September, we’ve gone ahead and made a new one for Q1 of 2018. We’ve even included the important key…
In the world of email marketing the mistakes and bloopers happen all the time. Emails campaigns being sent out without copy checking, missing links, merge tags not working and whole other range of great blunders. It’s frustrating to both the email marketer and customers however it is a sobering memory that we are all human…
Ungapped is a complete platform for growing businesses with tools for email marketing, surveys, invitations, signup forms and text messages. In addition to our platform, we also offer consulting services to help you create exceptional customer experiences.
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