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To get the most out of any survey, timing is everything. Now I am not talking about the time of day or when in the week to send the survey. I am talking about where in the customer life cycle you send your survey. When is the right time for you to get the most…
The scariest holiday of the year is coming up in a few weeks which means it’s time to start hunting around for ghoulish ideas that you can include in your Halloween email campaigns. Over on Pinterest, we are collecting some really innovative examples from brands like J.Crew, Warby Parker, and Asos. You should head on…
The biggest sales period of the year is approaching, are you prepared and ready? Knowing how great you are, we believe you have pretty much planned out your Black Friday & Cyber Monday email campaigns. If you haven’t then now is a great time to start, better late than never right? To help you delivery…
It can be pretty tricky to choose what colors you should use in your newsletters and email designs – especially when you’re not a designer. But have no fear! There’s hope for us non-designers in this infographic from DubaiMonsters. With a guide on what emotions are associated with different colors, this infographic is a great…
How you design your content influences how people engage with it. And surveys are no different. Everything from the structure to the copy to where you place your call-to-action is going to have an impact on how someone reads and completes, or does not complete, your survey. But if you’re not a designer, this might be…
Black Friday is coming up at the end of next week and companies are gearing up for a busy shopping day. This year, we’ve been keeping tabs on what is going to be the design trend for Black Friday emails. What we can see from our hours of pinning over on Pinterest research is that yes, this year is all…
To help out all the email marketers who need to pass on ideas to their designer or perhaps need to do the grunt work themselves, we’ve assembled 5 free design resources to get you through your holiday season campaigns. During the holiday season, things can get a little chaotic as marketers push themselves to overdrive rolling out seasonal campaigns…
Take advantage of the color, excitement and fun that summer offers and add it to your email designs. It’s sure to be a hit for your subscribers regardless of whether they are laying on the beach or stuck in the office. Summer is splashed with color One of the reasons that summer is amazing is that…
We’ve been hard at work building an integration so that all Ungapped users can have easy access to thousands of beautiful, high-res images for their mailings, surveys and signup forms. What’s Unsplash? Unsplash is a photo-sharing site that uploads 10 new photos every 10 days. Their focus is sourcing pictures for the digital creative; images that…
If you’re still snacking on your ginger cookies and candy canes wondering how the hell it’s Easter already, don’t fret. You’re not the only one. To help kickstart your inspiration for your own Easter email campaigns, we’ve gone ahead and assembled our favorite Easter-themed mailings. There are some fantastic mailings out there which we found…
One of the problems we hear our users are most often facing is centered around how they can produce a beautifully designed mailing. Everyone knows how important it is to send something that looks and feels great but actually assembling something that looks pleasing to the eye can sometimes be a little harder – especially if…
Looking for some inspiration as you start to ramp up your sales efforts for Black Friday and Cyber Monday? Then look no further as you’ve come to the right place. Here you’ll find 10 great examples of Black Friday and Cyber Monday mailings with easy-to-adapt designs that you can apply to your own email marketing. Guess…
This post is a sequel to an earlier post. Haven’t read that one yet? Read Design Tips for Email Newsletters – Part One here. 6. Use a background image with care Using a background image in a mailing can be really visually appealing and a powerful way to connect with your reader. However, you still need…
It is always useful to consider ways that the design of your mailing can be more effective. So whether you’re just starting to send mailings to your customers or if you have been doing it for years, take a read through these design tips for email newsletters and see where you could make some changes.…
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