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If you’ve ever been puzzled as to why one email subject line works over another then this 20 minute podcast is for you. In this podcast, the LiveIntent hosts are joined by CEO and co-founder of Phrasee, Parry Malm. The three talk about why one subject line works over another, how long a subject line…
It can be pretty tricky to choose what colors you should use in your newsletters and email designs – especially when you’re not a designer. But have no fear! There’s hope for us non-designers in this infographic from DubaiMonsters. With a guide on what emotions are associated with different colors, this infographic is a great…
If your business hosts regular events then providing a calendar download for your guests is a must-have element to your signup form, invites, reminder mailings or all of the above. In this post I’ll show you how you can create and add a calendar download for iCal, Outlook and Google Calendar to any of your mailings, surveys or…
Ever wondered what is the secret sauce that makes some content go viral while other content is simply left behind to be forever lost on page 4 of Google? You’re not alone – finding out the secret ingredients that make a viral headline is a constant challenge for marketers the world over. What does it mean…
Have you come back to the office after vacation only to find yourself totally and utterly stumped for newsletter ideas? Or maybe you’ve been working all summer but still suffering from the same thing: total and utter content block. I feel your pain. Sometimes it feels like my brain has been sucked dry of all…
So you want to host an event. But like a lot of marketers, you might be feeling a little bit lost in where to start. How do you create a signup form? What should you include in an invitation? How often should you remind people about your event? Are you going to be able to…
Did you know that the welcome-email that’s automatically sent to the new subscriber after s/he has confirmed their email address is one of the most read transactional emails? Don’t miss this opportunity, and deliver some value to your new subscriber! Here are some tips: Say Thank you! This subscriber has shown an interest in your…
Whenever we host breakfast seminars here at Ungapped HQ we always get asked how businesses can ethically build a mailing list. And I think it’s fantastic that businesses big and small are concerned about how they can obtain email addresses without abusing the rights of the subscriber. Unfortunately we can’t sit down with everyone and brainstorm…
How you design your content influences how people engage with it. And surveys are no different. Everything from the structure to the copy to where you place your call-to-action is going to have an impact on how someone reads and completes, or does not complete, your survey. But if you’re not a designer, this might be…
If you’re planning on running a special email campaign for Mother’s Day then you’ll want to pair it with a killer subject line! Lucky for marketers, a fantastic report came out recently from Yesmail and Persuade that attempts to pinpoint what exactly makes the best subject lines for Mother’s Day. The report was based on an…
Which means you have more than 750 apps at the power of your fingertips. Yes, you read that right. 750 apps! If you’re an Ungapped user then you’ve probably already seen that we’re beefing up our integration possibilities. Over the last 12 months, we started the roll out with integrations like Microsoft Dynamics and Hubspot. We also…
Marketers, we can do better than that can’t we? Towards the end of 2016 a report was released that revealed what consumers really thought of marketing emails in their inbox. Though the report covered an array of questions, today we will be covering three main questions covered in the study; How often do you find…
When you work with email deliverability of your campaigns, one of the things that probably cause you to pull your hair out on a regular basis is Gmail’s infamous inbox tabs. Ever since their inception a few years ago, tabs have brought sever frustration to marketers, ESPs, and email deliverability experts the world over. With…
This week we are hosting the local Twitter account @movetostockholm! A joint initiative by Invest Stockholm and the Stockholm tech community, @movetostockholm has the goal to inspire international talent to join the Stockholm tech scene. What better way to be inspired than connecting with the people who have already made the move? Since the Ungapped team is…
For many marketers, a lot of time is spent on email list segmentation. It could be creating cohorts based on geographical location, job title or even shoe size – whatever it is, we spend a lot of time perfecting these segments for email purposes. But does it make any difference? For those of you collecting contact…
Ungapped is a complete platform for growing businesses with tools for email marketing, surveys, invitations, signup forms and text messages. In addition to our platform, we also offer consulting services to help you create exceptional customer experiences.
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