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Summer feelings are starting, and many are considering time off and relaxation. But what happens to the marketing? Should we let it rest during the summer months? Not! Summer can be a great time to increase awareness of your business and generate new leads. For many businesses, summer can be a challenging time for marketing.…
Artificial intelligence, AI for short, has revolutionized many industries, and marketing is no different. AI offers incredible opportunities to reach target audiences, personalize communications and offer the best possible customer experience. In this article, we will look at the benefits of AI in marketing. 1. Personification of communication AI enables the automation of personalization by…
NPS (Net Promoter Score) is a business metric that measures customer satisfaction and loyalty. It is an essential tool for companies to improve customer experience and increase profitability. The method has become increasingly popular in recent years and is used today in various industries. The NPS method is based on a simple question asking customers: “How likely…
During the year 2023, customer requirements will change. There is a desire for immediate and personal communication with brands they support. Companies are working to provide ingenious ways to connect and retain customer loyalty. SMS has become the best channel for businesses to reach their customers, with a proven open rate of 97% compared to…
The Hotel and Restaurant Union (HRF) was founded in 1918 and is for everyone working in hotels, restaurants, or other parts of the tourism industry. During the last four years, they have used Ungapped’s platform for their digital communication. The advantages they think Ungapped has are that the tool is easy to use, flexible and…
“Surveys can be the most dangerous research tool. If you write bad survey questions you get bad data at scale with no chance of recovery.” – Erika Hall When it comes to asking questions to your customers you may want to ask them a lot of questions. They won’t complain of course they just won’t…
DIK has been a customer since the turn of the year 2021/2022. The purpose of their marketing is to build a relationship with the members and create awareness of DIK as well as recruit people who work and study in their fields. DIK is the union for culture, communication, and the creative sector. They work…
If you’re tired of using your current email marketing platform, here are five arguments to convince your boss that you need a new one, stat. 1. Your mailings aren’t responsive The very first telltale sign that you need to get a new email marketing platform is when your provider doesn’t offer a preview in…
Mitthem has worked with Ungapped’s tool since the fall of 2021 and currently, they use the tool mainly for their mailings to tenants. But they have also used the tool for some simpler investigations. Their digital marketing is mostly about renting apartments. During the year, they have focused on promoting forms of accommodation aimed at…
Updated Article: The written content of your newsletters is one of the most important factors in the success of your mailings. Given that newsletters can help you start engaging with potential customers and stay engaged with current ones, it’s obvious that your content matters; from start to finish. In this short blog post I’m going…
The ants have been customers for about 4 months and are excited about the future with Ungapped. They use the tool to send out their newsletters filled with inspiration for a sustainable lifestyle. The largest part of Myrorna’s marketing takes place digitally. This applies to everything from newsletters to their customers, the website, and not…
Creating a survey is an excellent way for you to collect data about your customers. However, you might be making some easy survey mistakes that can hurt your overall response rate. The great news is that they are all easily avoided. Let’s cover five of them right now. Speeding past the customer journey Too…
In their marketing work, they focus on different topics and target groups as a complement to their social channels. As a government authority, they place high demands on their suppliers regarding questions connected to GDPR and security from various aspects. There, Ungapped met their high demands – We use the tool to create newsletters and…
Spritmuseum has been using Ungapped’s platform since Dec 2021 and uses the newsletters mainly to create and maintain its strong customer relationships. In its marketing, Spritmuseum wants to capture new customers and retain existing ones. They primarily use digital communication – social media, the website, and newsletters. – Spritmuseum – a gem on Djurgården that…
So you want to be more agile? It sounds good right, there are a lot of statistics which say that going agile will increase your productivity and output from your marketing team. Being agile is more than just launching a campaign and then tweaking it along the way (this for some may feel like being…
Ungapped is a complete platform for growing businesses with tools for email marketing, surveys, invitations, signup forms and text messages. In addition to our platform, we also offer consulting services to help you create exceptional customer experiences.
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