Blog

Here you’ll find industry news and expert advice on creating exceptional customer experiences for your growing business. Browse our latest or search by topic. Sign up to our newsletter and never miss a beat.

Marketing Lifeguard

3 Email Marketing Traps to Avoid

Email marketing is not rocket science, but like anything, you may stumble into a few traps. This increases drastically, especially when you have last minute deadlines or too many things on your plate, a few basic checks can be forgotten which could hurt your brand and email campaigns more than you realise. Here are three easy tips on […]

Read this post »

Expectations of Email Marketing and Summer Engagement

Achieving any kind of successful email marketing and summer engagement is difficult. But it’s made even tougher during the summer when most of the population in Sweden, Denmark and Norway take vacation in July and August. Suddenly we find that our readership and engagement statistics drop. But does that mean all is lost? How can we […]

Read this post »

[VIDEO] How to keep email subscribers engaged over summer

How can we as marketers, from small business or large enterprise, expect any kind of engagement when nobody is at the office over the summer? Well, it can be more difficult than usual but it’s not impossible. In this seminar we’ll go through 7 key expectations with strategies for you combat lower engagement. With examples from our […]

Read this post »

[VIDEO] Campaign building: from newsletters to conversion

In this seminar recording we go through some different approaches to campaign building – everything from creating templates right through to measuring conversions. This seminar is designed for Ungapped users and those who are interested in seeing how Ungapped can help take their email marketing to the next level. To watch the video, click through on […]

Read this post »

Features of the best email marketing platforms

Best email marketing platforms: what features should you look for?

We all want to be the best at what we do don’t we? No matter what we are working with or how big our business is, it’s always satisfying to know that we are the best at what we do. But in order to be the best we have to use the best tools to help […]

Read this post »

how to measure the success of an email

How to measure the success of an email

I don’t know about you but whenever I send a mailing to our current and potential customers, I get this mad rush of adrenaline. No? Just me? Ok so maybe it’s a little nerdy but I’m ok with that. I’m excited to share news, events and updates with our users. I’m excited for the new […]

Read this post »

podcast-why-doesnt-my-email-subject-line-work

[PODCAST] Why doesn’t my email subject line work?

If you’ve ever been puzzled as to why one email subject line works over another then this 20 minute podcast is for you. In this podcast, the LiveIntent hosts are joined by CEO and co-founder of Phrasee, Parry Malm. The three talk about why one subject line works over another, how long a subject line […]

Read this post »

How to use colors in your newsletters & email designs

It can be pretty tricky to choose what colors you should use in your newsletters and email designs  – especially when you’re not a designer. But have no fear! There’s hope for us non-designers in this infographic from DubaiMonsters. With a guide on what emotions are associated with different colors, this infographic is a great […]

Read this post »

how-to-create-a-calendar-download-

How to create a calendar download for mailings & surveys

If your business hosts regular events then providing a calendar download for your guests is a must-have element to your signup form, invites, reminder mailings or all of the above. In this post I’ll show you how you can create and add a calendar download for iCal, Outlook and Google Calendar to any of your mailings, surveys or […]

Read this post »

10 common phrases in viral headlines

10 common phrases in viral headlines

Ever wondered what is the secret sauce that makes some content go viral while other content is simply left behind to be forever lost on page 4 of Google? You’re not alone – finding out the secret ingredients that make a viral headline is a constant challenge for marketers the world over.   What does it mean […]

Read this post »

What to do when you’re stumped for newsletter ideas

Have you come back to the office after vacation only to find yourself totally and utterly stumped for newsletter ideas? Or maybe you’ve been working all summer but still suffering from the same thing: total and utter content block. I feel your pain. Sometimes it feels like my brain has been sucked dry of all […]

Read this post »

How to create event invites and signup forms

So you want to host an event. But like a lot of marketers, you might be feeling a little bit lost in where to start. How do you create a signup form? What should you include in an invitation? How often should you remind people about your event? Are you going to be able to […]

Read this post »

Welcome to your newsletter

Give your new subscriber a warm welcome!

Did you know that the welcome-email that’s automatically sent to the new subscriber after s/he has confirmed their email address is one of the most read transactional emails? Don’t miss this opportunity, and deliver some value to your new subscriber! Here are some tips: Say Thank you! This subscriber has shown an interest in your […]

Read this post »

10 ethical ways to build a mailing list

10 ethical ways to build a mailing list

Whenever we host breakfast seminars here at Ungapped HQ we always get asked how businesses can ethically build a mailing list. And I think it’s fantastic that businesses big and small are concerned about how they can obtain email addresses without abusing the rights of the subscriber. Unfortunately we can’t sit down with everyone and brainstorm […]

Read this post »

survey design 101

Easy ways to improve your survey design

How you design your content influences how people engage with it. And surveys are no different. Everything from the structure to the copy to where you place your call-to-action is going to have an impact on how someone reads and completes, or does not complete, your survey. But if you’re not a designer, this might be […]

Read this post »


« Previous

Next »

Take your marketing to the next level