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Insert the mandatory unsubscribe link and Show as web page link
2021-10-07
According to various marketing acts across the United States of America and Europe, all recipients of your emails MUST be given a clear, simple and free opportunity to unsubscribe from your emails. The easiest way to do this is by adding an unsubscribe link to all emails.
Inserting an unsubscribe link
- Write a short unsubscribe text somewhere in your email
- Highlight the text
- Click the link icon above the text box
- Click the actions tab
- Select “Unsubscribe” in the drop-down list and then click insert.
Insert “View as web page” link
The web version link is not mandatory, but it is a good thing to have in your email in case the recipient is having problems reading your email in her/his email client.
- Write a good “Show as web page”-text somewhere in your email (preferably at the beginning of the email since there is where your recipients probably will expect it to be located).
- Highlight the text
- Click the link icon above the text box
- Click the actions tab
- Select “Show as web page” in the drop-down list and then click insert.
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