Images to be used in emails and surveys should be chosen with care. They should, where possible, complement accompanying text and add an aesthetic element that elevates your surveys or emails to a higher level.
You can edit images either by using our built-in image editor or by using external image editing tools such as Photoshop or GIMP.
Screen resolutions today can only show images in a maximum resolution of 96 dpi meaning that you do not need to use images with higher resolutions in your surveys and mailings.
The only image formats that all mail clients can display is .jpg and .gif files. So if you can, try to avoid .png and .bmp files.
Image names should not contain letters such as å, ä, ö, spaces or other special characters. Including these characters in image names run the risk of an image not being displayed in an email client. Only letters a-z, numbers, hyphens (-) and underscores (_) are accepted.
Saving for web
If you save an image in external image-editing tools, make sure to select “save for web”, and not “save”. Saving for web will compress the image and reduce the image weight saving download time for your recipients and ensuring it reaches their inbox instead of junk folders.