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Disclosing email source
Do you tell your receiver from where you have got their contact details? No? Then it’s time to do it.
Get started by following these guidelines:
- Mailings must include information on the address source i.e. where you have downloaded their address from
- Detail the source address and telephone so that the recipient can contact the source
- Contact information doesn’t need to be included if there is reason for you to believe that the addressee understands where the address has been obtained, for example, as a result of the customer relationship, membership, ordering information etc
Why we recommend double opt-in»