A bounced contact means that your mailings have not been delivered to the email address of the contact. When you send out a mailing the bounced (and unsubscribed) contacts are automatically removed from the mailing list.
Bounces are generally divided into two categories – soft or hard.
A soft bounce means that the mailing reaches the recipient’s mail server, but haven’t been delivered to the recipient’s inbox. This might be because:
- their email server is overloaded
- their inbox is full
- there is another temporary error.
Hard bounces means that your mailings cannot be delivered at all. This might be because:
- the email address is invalid, expired or has been removed
- the email address is misspelled
- the recipient’s email server is down or not responding.
How do I reactivate a bounced contact?
- Locate the contact that has bounced
- Open the contact by clicking on the contact’s name
- Click Restore underneath the contact’s email
- Save by clicking Close.
When you restore a bounced contact, the contact is only restored for future mailings. Old mailings are not resent again.