Inserting the mandatory unsubscribe link
According to various marketing acts across the United States of America and Europe, all recipients of your emails must be given a clear, simple and free opportunity to unsubscribe from your emails. The easiest way to do this is by adding an unsubscribe link to all emails.
Inserting an unsubscribe link
- Write a short unsubscribe text somewhere in your email
- Highlight the text
- Click the link icon above the text box
- Click the actions tab
- Select “Unsubscribe” in the drop-down list and then click insert.