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UTM tracking


If you are using Google Analytics (GA), Matomo or equivalent on your website you can enable UTM tracking in your mailings. Enabling UTM tracking means that you for example can track how many visitors are driven to your website from your newsletters, how long they stayed on your website as well as their conversion paths.

enabling UTM tracking in an email

  • Open your mailing draft or email template
  • Click Settings to the right (1)
  • Tick the box labelled Track links in the email (2)
  • By default the campaign name will be the same as the subject line, but you can easily change the campaign name to something else. (3)

Technical info

This is the info we add to ALL the links in your email (also those links leading to other web sites):

  1. utm_channel=Email
  2. utm_source=Ungapped
  3. utm_campaign=the subject line of the email or the campaign name you manually have given the email.

The data will be available on your GA account approximately 24 hours after the email is sent out.

  • Log in to your Google Analytics account.
  • Go to Acquisition/Campaigns/All campaigns

This is where you'll find your GA-report.

Related manuals

Adding a sender address to a mailing »
Send test mailings »
Inserting the mandatory unsubscribe link »
Do a spam test »


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