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2023-05-23
If you are using Google Analytics (GA), Matomo or equivalent on your website you can enable UTM tracking in your mailings. Enabling UTM tracking means that you for example can track how many visitors are driven to your website from your newsletters, how long they stayed on your website as well as their conversion paths.
This is the info we add to ALL the links in your email (also those links leading to other web sites):
The data will be available on your GA account approximately 24 hours after the email is sent out.
Adding a sender address to a mailing »
Send test mailings »
Inserting the mandatory unsubscribe link »
Do a spam test »